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On August 22, 2024, SHINee's Taemin took to his Instagram account, refuting rumors that he would be launching a new clothing brand. The male artist shared in his story that he has no plans to start a clothing business and that the merchandise that fans received at his recent exhibition were only gifts.
He further apologized to fans and stated (as translated by X user @Shinee_Fan_Base):
"I'm not starting a clothing business! I created those clothes as gifts for people I appreciate, without any intention of selling them from the beginning. I apologize for causing any misunderstandings. I will always show you a humble and hardworking side! Thank you always for your support."
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SHINee Taemin's solo exhibition speculated rumors that the male artist would launch his own clothing brand
On August 22, 2024, SHINee's Taemin organized a solo comeback exhibition titled Taemin The Vth Album Eternal Exhibition to commemorate his tenth anniversary and release of his fifth extended play Eternal.
During the exhibition, the fans were provided with multiple choices of limited merchandise products, including t-shirts, keyrings, and other goods.
Subsequently, the fans who purchased the limited merchandise, such as t-shirts found a QR code on the apparel's price tag. As they scanned the tag, it led the fans to a website named TAEM or eng.taem.co.kr.
It made the fans speculate that the brand might be related to the SHINee member. Additionally, the social media account of TAEM was only following the male artist, sparking rumors about his own clothing brand.
Naturally, the curious fans scrolled through the TAEM website and discovered that the products, including tops, bottoms, dresses, accessories, caps, and other goods, were highly priced. They varied between $71.78 and $126.88, adding more speculation that the male artist would allegedly sell the products at an exorbitant price.
However, the fandom was divided. While some fans were over the moon about SHINee Taemin's new endeavors, others expressed disappointment about the price of the products.
After the idol revealed that he had no plans to launch his clothing brand and expressed his desire to stay kind and humble, the idol's fandom supported him. Subsequently, an X user observed that he did not share anything related to his comeback on Instagram rather he posted a clarification about the recent rumors, proving the reason they love him.
"Reason #20080525 why I love Taemin He didn't post anything on his personal account about his comeback, but he posted a clarification about the clothes as soon as he saw what happened," one X user said.
In recent news, the idol released his fifth extended play, Eternal, on August 19, 2024, to celebrate the tenth anniversary of his solo debut. The male artist is gearing up to embark on a world tour, Ephemeral Gaze, kick-starting concerts in Asia. The idol will also host the survival show Mnet's Road to Kingdom, scheduled to launch in September 2024.
