On July 9, 2024, Jin of BTS appeared in W Korea magazine after being announced as the brand ambassador for the luxury jewelry brand FRED on July 8. A concept clip titled "Guess Who" was also released as part of the W Korea campaign.
He will be featured as the cover star of the magazine's August 2024 edition, volume 7. Fans were mesmerized by this new avatar of their beloved BTS star, noting how rare it is to see him featured in such a prominent fashion spread. They couldn't resist commenting via their social media handles.
"Damn this man slaying in every way he can & i am loving my boy", wrote a fan.
"Pretty from every angle," a fan said.
"DAMN HE'S REALLY COMING FOR US ALL," a fan excitedly said.
"The one and only WWH," a fan reassured the singer's title.
"The Jin W Korea video clip is so fast that I had to pause to fully appreciate it," a fan praised.
"Guess who & it’s the finest man on earth," another fan exclaimed.
"OHMYGOD KIM SEOKJIN ARE YOU KIDDING ME?????" a fan excitedly exclaimed.
"He came back less than a month ago and he’s fully booked and busy," a fan said.
"Definitely something worthy to be seen," a fan established confidence in his the star's visuals.
"I literally gasped," a fan described their emotions after watching the teaser video.
"He really said he gave us 18 months to prepare ourselves, now he's about to unleash the full force of Kim Seokjin upon us," a fan creatively described.
BTS' Jin graces W Korea magazine's pages in collaboration with FRED jewellery
Since returning from military service on June 12, 2024, BTS' Jin has been busy with various events and endorsements. Recently, he was named the brand ambassador for a luxury jewelry brand and featured on the cover of W Korea.
Fans were surprised by a teaser video showcasing his stunning visuals. The clip highlighted five outfits, each adorned with jewelry from the brand he represents.
The first outfit is a grey blazer suit complemented with a single finger ring. The second outfit is all black, featuring the stone-studded "Force 10" range of necklaces, reportedly inspired by Jin's song Super Tuna. The "marine carabiner" design is evident in the neck chain, bracelets, and rings. The third outfit is an all-denim ensemble with a basic white T-shirt, denim jacket, and jeans, accessorized with a pendant and two gold-plated marine carabiner bracelets with three different rings.
In the fourth outfit, an all-white attire comprising a vest, cotton overshirt, and off-white trousers, he wears the same two bracelets along with a roped design carabiner gold necklace. The final outfit is a green jumper adorned with gold jewellery.
W Korea creatively captioned the post, describing Jin as,
"Owner of clear features and a silver voice. Who is he that even the silhouette is attractive? He was announced as Fred Global Ambassador yesterday. If you notice who it is, please leave your name in the comments. He is the main character of the next cover of W Korea."
This edition of W Korea has become the number one real-time bestseller on Rakuten Japan, the largest marketplace in Japan, which fans consider a significant achievement.