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On November 4, 2024, the renowned magazine Esquire Korea released its latest cover photos featuring Lovely Runner actor Byeon Woo-seok as the face of its November 2024 edition. The magazine released multiple photos along with an exclusive interview with the actor.
The new Esquire Korea cover was released in collaboration with the luxury fashion brand Prada. Consequently, Woo-seok flaunted different styles from the fashion label. Byeon Woo-seok’s fans flooded the internet with admiration for his latest magazine cover. Expressing this sentiment, one user on X stated:
“Byeon Wooseok slays the fashion game! Love this Esquire Korea cover.”
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Many other reactions to Woo-seok’s cover were seen on X. While one fan loved his "intense gaze and subtle elegance," another fan said that Woo-seok is "redefining style" with the latest shoot.
“AHHHH HE'S INSANE FOR THIS”- wrote a fan.
“Byeon Wooseok on the cover of Esquire Korea? Wowsers! He always manages to bring something special to every single shoot, and this one looks like it's no exception. I love his intense gaze and subtle elegance. Every time he graces a magazine, it feels like we're not just looking at a model, but a piece of art.”- commented another fan.
“Byeon Woo-seok's versatility and charm have earned him numerous fans worldwide.”- stated another fan.
“Byeon Wooseok on Esquire Korea’s cover? This man knows how to own a photoshoot! Who else thinks he’s redefining style?”- stated another admirer.
One fan spoke about Woo-seok’s "charisma and talent," while another said he "brings sophistication" to Esquire’s cover.
“Absolutely love seeing Byeon Wooseok on the cover of Esquire Korea! His charisma and talent shine through every project he takes on. He truly embodies the essence of modern style and sophistication!”- expressed a fan.
"Looks like Byeon Wooseok is adding "cover star" to his resume! With that kind of charm, he’s probably making the magazine more stylish than ever.”- another user on X wrote.
“So handsome! Byeon Wooseok brings sophistication to Esquire Korea's cover.”- stated another fan.
Byeon Woo-seok appointed as the newest brand ambassador for Prada
On November 4, the Italian high-end fashion label Prada made an official announcement about Byeon Woo-seok’s appointment as the newest brand ambassador. The actor was previously seen at the Prada Spring/Summer 2025 show in June.
Prada announced the news on Monday morning via its social media accounts. The caption read:
"Prada is pleased to announce Byeon Wooseok, Korean actor, as Prada’s brand ambassador.”
With his ambassadorial status, Byeon Woo-seok joins a distinguished group of Korean celebrities that endorse the Italian luxury label. This list includes Aespa's Karina, ENHYPEN, NCT's Jaehyun, Jeon Somi, and TWICE's Sana.
Earlier this year, Woo-seok starred as the male protagonist in the acclaimed romance K-drama Lovely Runner, alongside Kim Hye-yoon. Following his role in the fantasy romance drama, the actor garnered many commercial endorsements.
The actor secured numerous partnerships with prominent brands, including Clinique, LG Electronics, Paldo Bibimmyeon, Discovery Expedition Korea, Physiogel, NH Bank, and Euthymol.
