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The South Korean media outlet E Daily reported on November 5, 2024, that SM Entertainment confirmed its plans to debut a new K-pop group in the first quarter of 2025. The agency has reportedly scheduled proactive promotions for its artist lineup in the fourth quarter of 2024 and the months of the succeeding year.
According to the outlet, Co-CEO Jang Chul-hyuk revealed through an official statement that they were set to introduce a new girl group.
"SM is not only building artist IPs that span all generations of K-pop through the debut of new artists that have been loved for a long time but also through the debut of new artists that have continued since last year. We will further solidify our artist lineup through the debut of a new girl group next year," the co-CEO said (as translated by Google).
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SM Entertainment planned to commemorate its 30th anniversary with artists' performances, albums, and more
Jang Chul-hyuk also revealed that he would commemorate SM Entertainment's 30th anniversary through multiple projects. The activities would include performances, albums, and MDs, among other things. The CEO requested the anticipation of the fandom who love the record label and its artists and urged them to look forward to it.
SM Entertainment has been working on the preparation of several commemorative projects for the anniversary in the first quarter of 2025. These would include the SMTOWN LIVE concert, joint performances of the label's artists, the SMTOWN album, and NCT Mark's first debut studio album, among other things.
The agency would release mini albums of prominent artists, including EXO Kai, NCT Mark, Red Velvet's Seulgi, NCT Wish, NCT Ten, and other K-pop artists. According to the outlet, the upcoming launch of the new K-pop girl group in the first quarter of 2025 has been gaining attention, as it is the first girl group to be launched after aespa in 2020.
Based on the IP expansion roadmap of SM 3.0, the new girl group would introduce a new IP, which would continue the successful launch of other groups. These included RIZZE, NCT Wish, and others. The agency has planned to launch full-scale promotions with the release of a single the next year.
SM Entertainment is one of the largest South Korean multinational entertainment agencies. Record producer and business executive Lee Soo-man established the company in 1995.
The company has different functions, including a record label, music production company, event management, concert production company, music publishing house, talent agency, and others.
SM Entertainment has been home to many artists and groups, apart from aespa. They include BoA, Sungmin, YoonA, Yuri, Yuta, Girls' Generation, Red Velvet, EXO, SHINee, Mytro, Super Junior, TVXQ, NCT 127, and NCT DREAM, among others. It also has multiple branches, such as SM Japan, SM USA, SM Entertainment Beijing, and SM True, a joint venture with Thailand's True Corporation.
