"So iconic"- Fans react as BTS' Jin becomes the new and the first male global ambassador of LANEIGE

BTS’ Jin has taken over social media following the announcement of his global ambassadorship with LANEIGE. On September 27, Amorepacific unveiled the new face of their beauty brand LANEIGE, and confirmed Jin to be their global ambassador.

According to Asia Economy, he has written history as the first male ambassador to represent the brand. LANEIGE opened up about their partnership and the upcoming campaign Jin would lead in the global market.

They said,

“BTS Jin's healthy confidence and bright energy have had a positive impact on many people around the world, and we judged that this aspect fits our brand values.”

The Moon singer will represent the brand best-seller Cream Skin under the upcoming campaign “Genius First Step, First Moisturization.” This campaign will highlight the cream's notable qualities alongside Jin.

Jin also shared his thoughts on joining hands with the beauty and skincare brand. He said,

“I'm happy to be working with Laneige for my first beauty model activity. I'll show you a good side of LANEIGE, which is receiving global love, so please look forward to it.

Fans and netizens have taken to social media to support the BTS vocalist.

"So Iconic"- a fan said

"Seokjin's cherry lips has its own fandom. Even bratz official couldn't help but commented. Finally a win for us."- a fan stated

"With porcelain skin n plump lip he s perfect for Laneige. Congratulations Laneige for bagging our KIM SEOKJIN as a Global Ambassador."- another fan wrote

Fans and netizens showed their excitement about Jin's latest brand endorsement.

"My Jin biased roommate just ran to pick up her laneige and sighed dreamily. “I’m using his lip mask”."- a user commented

"that man literally never ages something is AMISS. LOOK AT THAT FACE CARD."- a fan reacted

"Ahhhhh Seokjin and Laneige (pretending I know this brand when it's actually the first time I hear about it). Might have to go to Sephora and buy something."- a fan said

Netizens also showed their interest in purchasing LANEIGE products featuring Jin.

"I've heard good reviews about that cream lotion. So skincare armys, you can definitely buy this. Heard it's for sensitive skin peeps. But do look at the ingredients before buying and using."- another fan said

"i am obsessed with the cream skin line and i am obsessed with kim seokjin; this is perfect for me !!!!"- a user stated

"First Male global ambassador, oh gosh world is not ready to witness his handsomeness."- a fan added

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More about BTS Jin's LANEIGE ambassadorship

LANEIGE has been teasing its brand ambassador for the past few days through several photos and videos on its official social media pages. Fans quickly realized it was Jin as they were familiar with his body features. On September 27, LANEIGE announced BTS’ Jin as their first male and global ambassador, doubling the excitement among fans online.

The skincare brand is gearing up for its campaign activities titled “Genius First Step, First Moisturization,” with Jin as their representative as he illustrates the key points of Cream Skin Care Peptide Refiner, which is widely popular, selling out over 4.4 million units across the globe.

Fans may find products featuring the BTS member on South Korea's major health and beauty store, Olive Young, and other e-commerce platforms. According to Asia Economy, an accordion photo book giving away event showcasing unseen images of Jin is also scheduled to be held under the campaign promotions.

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Notably, Jin is also the global ambassador for brands including GUCCI, and FRED, and the honorary tourism ambassador of South Korea’s capital city Seoul.