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On Tuesday, December 31, articles about BTS' Taehyung and his Compose Coffee collaboration were deemed the most read and popular article by the Korean media outlet Banronbodo. The media outlet released an article about the best articles of the year, and the third most-viewed article was about Taehyung and the impact he made through his Compose Coffee collaboration.
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The article revolved around the idol and how his collaboration with Compose Coffee helped the brand achieve its intended goal, which was to spread awareness and raise the value of the brand. When this news landed on the internet, fans were elated to see another achievement added to Taehyung's solo career journey.
"Congratulations Tae hyung and so proud and happy for this successful partnership"
Here are a few fan reactions regarding the same:
"Reading the whole article, I don't see any other idol , the top article is about Samsung smartphone, the 2nd one is about a domestic app. Kim Tae hyung indeed is clout personified." said a fan on X.
"The partnership with Compose was truly an event. He promised nothing and delivered EVERYTHING" added another fan.
More fans and netizens congratulated the BTS member and the brand he collaborated with, Compose Coffee.
"Congratulations to Kim Taehyung and @Compose_Coffee," stated an X user.
"@Compose_Coffee, you deserve all the success,thank you so much for treating Taehyung with so much love and class, cheers to more profits this year," commented a netizen.
"Congratulations to Tae hyung and @Compose_Coffee for this successful partnership, for more content of them in this 2025," stated a fan.
All you need to know about BTS' Taehyung's collaboration with the South Korean beverage company, Compose Coffee
In December 2023, the K-pop soloist and BTS member Kim Tae-hyung was chosen as the face of South Korea's largest coffee franchise, Compose Coffee. Following the collaboration, the idol's pictures and campaign posters were pasted all across the company's 2,400 stores across South Korea.
Here's the official announcement released by Compose Coffee regarding the idol's ambassadorship:
“We are delighted to collaborate with a global artist who is loved worldwide regardless of gender or age. Through synergy with the ‘21st-century pop icon’ BTS V, Compose Coffee anticipates even greater growth next year. This collaboration marks a significant step forward.”
The collaboration was created to enhance Compose Coffee's brand recognition and accelerate its overseas expansion. Even after the K-pop idol enlisted in the military for his mandatory service, the pre-recorded campaign content for Compose Coffee continued to make a large impact in the industry. The brand's sales began to surge 10 days after the ambassadorship announcement.
The official app of Compose Coffee immediately saw a rise from 9.3 million users to 12 million users. Additionally, in February 2024, Compose Coffe was trending as #1 on Baemin, Korea's largest food delivery app when new cup sleeves featuring Taehyung were released.
Therefore, as more and more achievements from the idols through his Compose Coffee collaboration land on the internet, fans have enthusiastically celebrated the same.
