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On October 19, 2024, a Stray Kids' Hyunjin poster on the billboard went viral. The banner depicted his most recent partnership with Cartier as a brand ambassador. The singer was featured on a giant billboard at the JTBC+ skyscraper in Gangnam, South Korea. Hyunjin's poster was based on Esquire Korea magazine's newest October edition cover.
Fans of Stray Kids' Hyunjin were ecstatic when their idol's poster appeared on a billboard. As a result, fans flooded the internet with their praise for the artist. Expressing this sentiment, one fan wrote on X:
“Hyunjin is the youngest Cartier ambassador and has a huge billboard / wall drape advertisement of his Esquire x Cartier photoshoot in South Korea. I'm so proud of him”
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Some fans were impressed with the singer’s growing impact in the industry, while others loved the singer’s collab with Cartier.
“Now that's real impact i've not seen in a male idol so far," stated an admirer.
“Hyunjin x Cartier on a billboard in South Korea?! The visuals are next level! Hyunjin's elegance and Cartier's luxury make the perfect combo. Who else is loving this collab?," remarked a fan.
“Hyunjin's CARTIER billboard is so HUGE and beautiful. imagine people on the streets seeing him and thinking "woah, he's so beautiful" or "who is this beauty?" if they don't know him already," a fan commented.
One alluded to Stray Kids’ Hyunjin as a ‘national treasure,’ while another requested to put his pictures on every billboard in the world.
“Proud of our national treasure Hyunjin," commented an admirer.
“Holy moly that’s massive. They really bought the biggest one they could find for Hyunjin," a fan wrote.
“Please put hyunjin up on every billboard in the world," wrote another fan.
Cartier appointed Stray Kids' Hyunjin as the newest ambassador in September 2024
The renowned fashion magazine Esquire Korea announced the Cartier ambassadorship of Stray Kids’ Hyunjin in its October 2024 edition. For the magazine cover shoot, Hyunjin flaunted dainty jewelry from the French luxury label.
Following this, in October 2024, Cartier Korea also posted about the idol’s ambassadorship on their website.
“Stray Kids' Hyunjin has joined Cartier as its new ambassador. An artist who leads captivating performances and sophisticated style, Hyunjin will showcase the timeless elegance and creative spirit that the Maison pursues.”
The notification further highlighted Cartier’s 100th-anniversary lineup, dubbed the Trinity collection, which was endorsed by Hyunjin in the latest campaign.
“Cartier's new ambassador, Stray Kids' Hyunjin, shows off iconic style with the Trinity collection. Celebrating its 100th anniversary, Trinity jewelry comes in a variety of styles, from round to cushion shapes.”
In June 2023, the K-pop idol appeared on the cover of Esquire magazine, wearing creations from the jewelry brand. Hyunjin went on to appear as the front-cover model for the May 2024 issue of Elle Korea magazine, which was published in conjunction with Cartier.
Besides Cartier, Stray Kids' Hyunjin is also the global brand ambassador for Versace. The luxury fashion label announced his appointment in July 2023.
