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During the 2024 Paris Olympics, an Australian broadcaster, 9News, unintentionally showed the Chinese flag to represent South Korea on July 29. After the opening day of the competition, 9News detailed the medal count, showing the ranks of each nation next to their flag.
Global Times reported that the Australian broadcasting channel listed the country as "KOREA REPUBLIC" and accidentally displayed the Chinese flag in place of the Taegukgi flag of South Korea. The tally was to highlight South Korea winning one gold, one silver, and one bronze medal at the 2024 Summer Olympics Games and ranking 5th overall.
Furthermore, NBC displayed the South African flag instead of the South Korean flag while showcasing the countries' medal tally. Global viewers were stunned as this followed the opening ceremony mishap from July 27, when the South Korean National Team was wrongfully introduced as the "Democratic Republic of Korea Team," aka North Korea, in French and English.
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South Korea wrongfully represented repeatedly during the 2024 Paris Olympics
On July 27, 2024, BBC reported that 143 athletes from the South Korean National Team cruised through River Siene during the 2024 Paris Olympics opening ceremony. The commentator introduced them as the North Korean National Team.
The 2024 Paris Olympics organizers faced massive worldwide backlash for displaying unprofessionalism and failing to verify facts before delivering the script on LIVE cameras.
The International Olympic Committee (IOC) President, Thomas Bach, stated on its official website that the mishap was identified as a human error. The IOC President personally called South Korea's President, Yoon Suk-yeol, and apologized.
Étienne Thobois (CEO of Paris 2024), Yiannis Exarchos (CEO of Olympic Broadcasting Services), and Lee Kee-heung (IOC Member and KSOC President) also relayed their apologies to the South Korean President via the same conference telephone call.
"International Olympic Committee (IOC) President Thomas Bach spoke with the President of the Republic of Korea, Yoon Suk-yeol. In this telephone call, the IOC President apologized sincerely for the mistake in the audio broadcast of the Opening Ceremony of the Olympic Games Paris 2024 last night, in which the team of the National Olympic Committee of the Republic of Korea (KSOC) was wrongly identified," IOC wrote in its statement.
The incident was considered a sensitive issue since both South Korea and North Korea have been facing political tensions with each other since 1950. Al Jazeera reported that the South Korean President asked the IOC and the 2024 Paris Olympics organizers to be more mindful and that such a mistake should never be repeated.
In other news, 143 South Korean athletes are competing in 21 events at the 2024 Paris Olympics. They won two gold for Men's Archery and Women's Archery, one silver for Women's Judo, one gold for Women's 10M Air Rifle Shooting, and more.
