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BTS member Jin made headlines at Milan Fashion Week on September 20, 2024, where he represented Gucci as their global ambassador. According to data from the analytics platform Sprinklr, the idol emerged as the most talked-about celebrity during the event, which ran from September 17 to 23. He garnered over 4,756,543 mentions on social media, significantly surpassing the second-most-mentioned celebrity, who had 1,491,311 mentions.
Gucci, Jin's associated brand, also saw a remarkable boost in visibility, achieving 3,183,785 mentions, far outstripping its nearest competitor, Versace, which had 533,225 mentions.
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Jin and Gucci dominated the hashtag rankings on social media, with #gucciss25 leading the pack with 2,860,524 mentions. Seeing the popularity, fans took to social media to praise the BTS star for his creativity. A user on X, @moon_daydreams wrote,
"superstar things!"
"MAIN EVENT , Jin of BTS Not just for Gucci, but for the WHOLE Fashion week," a fan wrote on X.
"he was the main event, i'm not even kidding. a friend i met outside the gucci event said that she has gone to a couple of fashion shows to see outside vips come and leave, and she said she had never seen such a crowd for only one famous person," another X user commented.
"The gap is GAPPING," a fan remarked.
"WORLDWIDE SUPERSTAR," a user on X wrote.
The purple heart emoji, a symbol cherished by BTS fans and their fanbase, ARMY, was among the top emojis used.
"When you're the main event! When people anticipate seeing you more than the event itself!! Thee Kim Seokjin," a fan commented.
"Of course he was. Our WWH served and we are extremely proud of being his fans," another person remarked.
BTS' Jin captivated the fans with his appearance at the Milan Fashion Week
The Moon singer made a notable debut at Milan Fashion Week, marking his first appearance as Gucci's global ambassador at a fashion show. This role follows his completion of military service in June, and he made a significant impact with his presence at the event.
Dressed in a sophisticated Gucci ensemble, Jin wore a brown jumper and matching trousers, complemented by jewelry pieces. His look captured the attention of all attendees. Amid the bustling atmosphere, the K-Pop star took a moment to engage with his fanbase, ARMY, warmly acknowledging them with a bow that resonated deeply with the crowd.
At the event, the idol was seated in the front row alongside other prominent celebrities, including Dakota Johnson. The two stars were seen together and later posed for photos at the Milan Fashion Week.
Earlier that day, he had also been seen entering a Gucci store in Milan, an event that generated considerable excitement among fans. Videos of his visit quickly spread online, showcasing his popularity.
In an all-black outfit, he drew substantial attention and was met with enthusiastic cheers from a large group of supporters. Although the moment was brief, it significantly stirred social media, reflecting his widespread influence and the excitement surrounding his appearance.
On the work front, the BTS eldest is currently gearing up for his solo debut album. He is also busy shooting various content for fans, including variety shows.
