"Taehyung’s impact"- Fans react as Compose Coffee announces their collaboration with 2024 MAMA Awards after ambassadorship with the BTS member

BTS’ Taehyung is being widely celebrated by fans for his role in Compose Coffee’s latest accomplishment. The South Korean coffee chain recently announced a collaboration with the MAMA Awards. It was officially unveiled on October 25, 2024, marking a significant milestone for Compose Coffee.

The MAMA Awards is scheduled to take place at the Dolby Theater in Los Angeles on November 21. The event will continue at Japan’s Kyocera Dome on November 22 and 23.

The BTS member, who became Compose Coffee's brand ambassador in December 2023, has reportedly brought substantial growth to the brand. As per L'Officiel Singapore's report in January 2024, the coffee franchise's app experienced a remarkable increase, adding over 2.6 million new subscribers following V's endorsement. This boost enhanced the brand's visibility and led to significant growth in its user base.

Fans shared their excitement on social media, commenting on the K-pop star's lasting impact on the brand and pointing to his previous campaigns. These involved promotional materials featuring the artist across all of the brand’s 2,400 South Korean locations. A user on X, @mytaetae_m, wrote,

"Omgggggg Taehyung’s impact. Compose coffee everywhere thanks to Taehyungggggg. Guys please let’s win this for the best composerrrr."

"I hope they distributed all taehyung cupsleeves to the attendees," an X user remarked.

"Taehyung being the face of compose coffee opened new opportunities to them for real. They never sponsored MAMA before," another person wrote.

Some fans suggested that his reputation as a top composer influenced the collaboration.

"Imagine the cupsleeves being taehyung and getting distributed to different fandoms that attended. they can’t escape," a fan mentioned.

"We have all the more reasons to vote for #V now because there’s no way anyone can convince us this collaboration wasn’t inspired by their best composer #V!," another user added.

Fans quickly pointed out that this could serve as added motivation to support the idol in the upcoming fan-voted categories at the MAMA Awards, urging others to cast their votes to recognize his influence and impact.

"Compose Coffee collaboration with MAMA Awards 2024 should inspire all of us to vote for Kim Tae-hyung & give him #1 on this round and overall. This is big for him as an artist and a brand model on the same time!!!," an X user wrote.

"Our composer #V is an inspiration. It’s also a sign for us to vote," another person commented.

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All you need to know about BTS' Taehyung's ambassadorship with Compose Coffee and his recent activities

Compose Coffee’s app saw a 72% increase in Citron Tea sales within just two days of the announcement, propelling the company toward potential global expansion. The partnership with V has strengthened Compose Coffee’s foothold in South Korea and beyond, raising its profile significantly in the worldwide market.

For those unfamiliar, V currently serves his mandatory military term in South Korea, having enlisted in December 2023 alongside fellow members RM, Jungkook, and Jimin. Setting him apart, V opted to serve in the Special Task Force (SDT), a unit known for its intense focus on counter-terrorism and advanced operations.

Occasionally, photos of him in full SDT uniform during patrols or training surfaced online, showcasing his commitment to this demanding role. Recently, he was spotted while on a brief break, attending a concert by a close friend and singer, IU, in Seoul.

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The discharge date for the Rainy Days singer is anticipated to be in June 2025.