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On October 18, 2024, the South Korean skincare and cosmetic brand Laneige officially announced through its X account that it would hand out BTS' Jin's photobook for free if a consumer purchases Cream Skin worth over $45 from the us.laneige.com website, sending the fandom into a frenzy.
The latest announcement was accompanied by a post featuring the blurred images of BTS' Jin's upcoming photobook. The poster has a release date of October 22, 2024, increasing the anticipation of the fandom that the photobook might be released on the mentioned day.
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The brand has encouraged consumers to sign up at the website to get the code through email and SMS. The code would be valid until October 26, 2024, or until supplies are available. It is to be noted that an individual customer could purchase only once.
Subsequently, the latest announcement by the skincare brand circulated on social media and went viral among the fandom. They could not contain their excitement, and naturally, an X user tweeted:
"TAKE MY MONEY SOUL AND EVERYTHING, WILL DO EVERYTHING TO GET MY HANDS ON JIN PHOTOBOOK."
The fandom ARMYs quickly signed up with their email and SMS to get the free photobook of BTS' Jin. Meanwhile, some have already purchased the product and showcased the photobook they received.
"it's really pretty! Totally worth it, ARMYs,"- a fan reacted.
"Signed up both email and text. Can’t wait,"- a fan shared.
"Wait so you thought we buy because of Photocards!!! Oh my.. of course I’m signing up!!! It’s Jin and gotta admit the Cream toner is,"- a fan commented.
The fandom also expressed their desire to get their hands on only the photobook of BTS' Jin. Some also added that the marketing team had understood the assignment.
"ahhhhh someone please give me $45 I'll give you some cream skin in return I just want the photoboooookkkkk,"- a user reacted.
"Y’all know I love me a lil freebie and I’m in need of some new toner, so…,"- a user shared.
"Marketing has, in fact, understood the assignment,"- a user commented.
BTS' Jin was announced as the global brand ambassador for Alo Yoga
On October 17, the media outlet WWD announced that BTS' Jin was the latest global brand ambassador for American premium athletic apparel Alo Yoga. According to the outlet, the male artist shared multiple values that resonated with the brand, including balance, mindfulness, self-love, and other qualities.
BTS' Jin has mentioned that he liked the brand's effortless style combined with style, comfort, and purpose while simultaneously maintaining a person's physical and mental well-being.
BTS' Jin believed that his approach to mindful movement resonated with him. It was not just about what he wore but how the apparel made him feel and encouraged him to be present. He also added that the brand has a history of creating outfits that helped him move freely, whether working out, relaxing, or rehearsing.
The male artist's favorite collection from Alo Yoga includes the Waves Hoodie, Make Waves sweatpants, Performance Off-Duty cap, Alo Runner Shoe, and Double Take Short Shoe.
In recent news, the male artist has graced Gucci's Spring/Summer 2025 Milan Fashion Week.
