On September 6, 2024, the highly anticipated debut of MEOVV, a five-member girl group, was marked by the release of their single MEOW. As the first girl group under Teddy Park's label, one of BLACKPINK's key producers, their music video premiered on the label's official YouTube channel.
However, the music video sparked mixed reactions online. While some fans praised the light pop track and its blend of high visuals with playful elements, others felt the concept seemed outdated and unoriginal. The music video quickly became a topic of debate, dividing opinions across the internet. A user on X, @mari_1416, wrote:
"this is actually a cry for help teddy is stuck in 2015 and he needs OUR HELP!"
Several others expressed similar sentiments online.
"expected more.. ofc its a teddy group cuz this sounds a mess," a user wrote.
"MEOVV's new song dropped, but it’s not really hitting for me. Maybe the next one will have more impact? Still rooting for them to find their standout sound! What do other fans think?" another netizen mentioned.
"So that was underwhelming…. To think I was scared MEOVV would have better potential than Baemon and would outshine them….lmao . This debut is blend and boring both visually and musically, the individual teasers had so much potential tho it’s a pity," an X user commented.
"Is it safe to say that I'm so fckn done with teddy and his repetitive production like okay we get it now try something new. Lisa is the ultimate proof of how much he was holding her back," another person wrote.
On the other hand, some listeners believed that the song offered a fresh and unique concept, urging others not to be overly critical since it was just a debut track with room for growth. They emphasized that MEOVV has the potential to improve and evolve.
Comparisons were also drawn to YG Entertainment's rookie group, BABYMONSTER, who faced similar backlash for their debut song, Batter Up. This suggested that new groups often experience heightened scrutiny at the start of their careers.
"you dont have to like it so everyone shut up but I honestly am shocked at how much i love this debut," a fan commented.
"Qrts reminds me of the Batter Up era, Somehow everyone was "disappointed" and hated it and one of the nastiest and irrational hate trains in history began. Meovv is going down the same path," an X user wrote.
"can we all agree this is BEST and the most iconic debut of all times!! MEOVV will rule this industry!!" an X user mentioned.
More about rookie group MEOVV and their debut
MEOVV, the first girl group under THE BLACK LABEL, consists of Ella, Gawon, Sooin, Anna, and Narin. The South Korean label, founded in 2015 by renowned producers Teddy Park and Kush, operates as an affiliate of YG Entertainment. The label is also home to artists like BLACKPINK’s Rosé, BIGBANG's Taeyang, and Jeon Somi.
During their debut showcase held today, MEOVV shared the inspiration behind their group name, comparing it to a cat’s dual personality—both fierce and affectionate. Anna explained that their goal is to present a balance between powerful, intense performances and a softer, more lovable side, much like the nature of cats.
In addition to BLACKPINK’s Rosé, who had been an important influence during their preparation, Narin expressed deep gratitude for Jeon Somi, who not only mentored them but also helped with key details like selecting their trailer thumbnails.
The press showcase marked a celebratory moment for the five-member group, as they shared their thoughts on debuting and provided insights into their creative process.