“That's king behavior”: Fans rejoice as ENHYPEN ranks #1 in Top Influencers of MFW SS25 Womenswear generating $10.5 million EMV for Prada 

On September 27, ENHYPEN held the first position on the 'Top Influencers of Milan Fashion Week Womenswear SS25' list. This comprehensive list was prepared by an influencer management and marketing company, Lefty. As per the data, the K-pop boy band created $10.5 million EMV (Earned Media Value) and a 6.21% engagement rate for Prada.

This year the Milan Fashion Week for Spring/Summer 2025 commenced on September 17 and continued until September 23. Lefty’s report mentioned Prada as the top brand in terms of EMV, which is $47.9 million with 1781 MFW social media posts.

Fans went gaga over the latest achievement of the K-pop group. Therefore, they swamped the internet with their praises for the group. Expressing this sentiment, one user on X wrote:

“That's king behavior right there”

Several fans called the group's success "ENHYPEN's impact" and encouraged the fandom to support the group's upcoming comeback.

“ENHYPEN'S IMPACT. Congratulations Our Prada Vampire boys," an user on X wrote.

“We did it now that we made Enhypen the top influencers, can we also try to make them the top artists this comeback by giving them lots of music show wins and by making their songs chart by streaming? The way y'all showed up for this, let's show up for their music too," an X user remarked.

“This actually proves that if engenes work together they can actually achieve a lot for enhypen and such things are always appreciated and acknowledged the most by the artists," stated another fan.

While some said that Prada should be thanking the boy band for successfully promoting the Italian luxury fashion house. The seven-member group was announced as a global brand ambassador for Prada in June 2023

“I'm glad they posted a lot tagging prada cause I ithink this is for their 10 posts during the MFW in insta, hope their ER will increase nxt time too," an X user remarked.

“Prada really be thanking each god for choosing enhypen as their ambassadors," commented a fan.

“Proud is an understatement, it's them who holds the power indeed enha the most hardworking & resulting success group," praised another admirer.

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ENHYPEN is followed by Aespa’s Karina and BTS’ Jin in Lefty’s latest report

ENHYPEN secured the top spot on Lefty’s report. The group is followed by Aespa’s Karina and BTS’ Kim Seokjin in the second and third positions. The former attended the Prada show, while the latter attended the Gucci show.

Karina generated an EMV of $8.38 million for Prada, along with a 10% engagement rate. BTS’ Jin, on the other side, created $7.89 million EMV and a 16% engagement rate for Gucci.

The other K-pop idols on the 'Top 10 Influencers of MFW Womenswear SS25' list were NCT’s Jaehyun, Stray Kids’ I.N., and TWICE’s Momo.

NCT’s Jaehyun was another attendee for the Prada runway event, who generated $5 million EMV and an 11% engagement rate. Stray Kids’ I.N. brought $4.14 million EMV and a 16.5% rate of engagement for Bottega Veneta.

Lastly, TWICE’s Momo came as a guest in Onitsuka Tiger’s show. With an engagement rate of 8.3%, the idol created $3.72 million EMV.

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As per Lefty, the visibility ranking was dominated by Prada, Gucci, Bottega Veneta, Versace, and Dolce & Gabbana at first, second, third, fourth, and fifth positions, in that order. Needless to say, K-pop idols played a significant role in creating a buzz around the brands.