"THAT'S RUBY JANE" — Fans react as BLACKPINK's Jennie graces the cover of Billboard

On January 9, 2025, BLACKPINK's Jennie was revealed as the cover star of Billboard magazine. The announcement included seven photos and an exclusive video. This marks her first time on the cover, and she wore luxurious outfits from top fashion brands for the shoot.

In the accompanying interview, Jennie shared insights into her plans for solo music and how BLACKPINK members maintain their bond despite their busy schedules. Fans were thrilled to learn more about her personal and professional journey and couldn’t stop raving about her visuals in every image from the campaign.

"THAT'S RUBY JANE," a fan commented.

“She ate this whole thing,” a fan wrote.

“She is just so gorgeous like i get shocked everytime she pops out with a photoshoot,” a fan stated.

“Her face card is INSANE,” a fan said.

Some fans praised her in their own words and even suggested that she gave off "powerful CEO vibes."

“She’s comingggg, i can feel ittt,” a fan commented.

“DIVANNIE AND MOTHERNNIE ARE HER NAMES,” a fan amalgamated her name with adjectives.

“POWERFUL CEO VIBE!!! And I'm here for it“ a fan remarked.

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Jennie makes her solo debut on the Billboard magazine

Jennie of BLACKPINK dazzled in an array of all-black outfits for the January cover of Billboard magazine, as showcased in the campaign's photoshoot. The main cover image captures her wearing a full-sleeve loose top with a ribbon tied around her neck in a choker style, paired with a police-inspired leather hat. Another close-up shot highlights this look further, emphasizing her eye makeup beneath the brim of her hat.

In her photoshoot, Jennie wears a frilly sleeveless top with black lace and a bodycon skirt, her hair styled in a bun for an elegant look. She also poses in a sleeveless black lace top. Two full-body shots show her in bold styles—one reclining in a black top, leather shorts, and long boots, and another standing tall in a black bodysuit and trench coat, with curled hair and block-heeled shoes.

The luxury brands showcased in this photoshoot include:

1. Jacquemus – top and dress
2. Alexander McQueen
3. David Koma
4. Coperni – bottoms
5. Juun.J – top
6. Markgong – top
7. Annakiki – dress
8. Retrofete – shorts
9. AREA – hat
10. OMEGA – watches
11. ASH – shoes

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Jennie’s interview highlights

In the accompanying interview, she shared details about her upcoming solo project, sharing her aspirations to fully embrace her identity as Jennie Ruby-Jane. She said:

"I intend to complete myself as Jennie Ruby-Jane, for that to be a whole person. I’m rapping here, I’m singing here, I’m harmonizing here, I’m talking here. The overall sound was me making sure I like every single [track]. I still haven’t accomplished the dream of releasing a solo album. I wanted to satisfy myself by achieving that goal.”

She hinted at the preparations underway for her solo album, which she promises would be a blend of various musical elements.

Talking about how the BLACKPINK members maintain their bond despite their busy schedules, she mentioned a couple of sweet things. She said while daily calls may not always be possible, she emphasized that all four members ensure they come together to celebrate each other’s achievements.

Through this photoshoot and interview, Jennie gave fans a glimpse into her individuality, her solo career aspirations, and her pride in being part of BLACKPINK. Fans have been quick to praise both her visuals and her thoughtful insights, eagerly anticipating what she has in store.