'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
On Thursday, October 10, BTS' Jin X Laneige Cream Skin reportedly sold out in the Philippines within an hour of its launch. The BTS member officially became the brand ambassador for the Korean beauty label Laneige earlier this month.
The aforementioned news delighted BTS' Jin’s fans. They swamped the internet with praises for the idol. Expressing this sentiment, one X user commented:
“THAT'S THE MOST POWERFUL AMBASSADOR JIN”
Trending
Many other reactions from the BTS member’s fans were seen on X. While some called Kim Seokjin, aka Jin, ‘amazing,’ others expressed their happiness for getting their Jin x Laneige products before they sold out.
“we love to see how it's SOLD OUT in both platforms!”- stated a fan.
“I'm so glad I got to buy it before it got sold out!!!! THE JINIUS OF CREAM SKIN”- mentioned a buyer.
“seokjin is so amazing”- wrote an admirer.
Some admirers expected this response for Jin, while one fan dubbed it as ‘Kim SEOKJIN’s Impact.’
“As expected, JIN”- wrote an X user.
“It is SOLD OUT in Laneige Philippines store. Kim SEOKJIN’s Impact!!!”- commented another fan on X.
“I was able to place an order in shoppee last night.”- wrote another shopper.
BTS' Jin became ambassador for beauty and skincare brand Laneige in October 2024
On September 27, Laneige's official X page released the initial teaser for the new global ambassador, hiding the real face of the BTS singer. Subsequently, on October 1, Kim Seokjin was unveiled as Laneige's debut male global ambassador.
The Korean cosmetics brand made the announcement in a video on their certified X account.
The K-pop idol commented on his recent collaboration with the beauty company, as reported by WWD:
"I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige and eager to share what we have in store"
On October 2, Star News announced that Laneige Cream Skin 2-in-1 toner and moisturizer, recently promoted by BTS' Jin, achieved the top position in sales across all demographics—teenagers, those in their twenties, thirties, forties, and older—in the Olive Young retail chain.
Olive Young is regarded as Korea's premier drugstore franchise.
On October 10, the Korean media outlet Naver referred to Jin as the "God of Beauty," acknowledging his influence on the brand's fame and its clientele. The product reportedly achieved the status of the best-selling skincare product in the U.S. for seven consecutive days and rapidly sold out globally.
The Awake soloist was discharged from the military on June 12, 2024. He was soon tapped as the debut global ambassador for the notable French jewelry brand FRED in July.
In August 2024, the K-pop celebrity was announced as the new worldwide ambassador for the Italian fashion brand Gucci.
BTS' Jin secured contracts with three luxury brands in the three months following his military discharge, the latest being Laneige.
