“THE CELEBRITY OF CELEBRITIES"- Fans in awe as BTS' Taehyung's Compose Coffee ad sparks a dual role advertising trend in Korea

BTS' Taehyung’s Compose Coffee dual role ad film became an inspiration for the advertising trend in Korea as Byeon Woo-seok recently appeared in a similar endorsement video. On October 30, 2024, Korean media outlet Naver reported that the dual roles of one actor in an advertising campaign are becoming increasingly popular lately.

The news came after the latest advertisement of Job Korea featuring Byeon Woo-seok surfaced online, which seemed heavily inspired by BTS' Taehyung’s dual roles in Compose Coffee’s ad campaign.

In the stated advertisement of BTS' Taehyung, the idol transformed into a barista and a composer, respectively. He became a hot topic by promoting the brand.

Still from BTS' Taehyung dual role Compose Coffee ad (Image via YouTube/@composecoffee.official)

An industry insider commented on the scenario to the publication,

"Advertisements that utilize dual-role models are effective in capturing consumers' attention by increasing fun and interest.” adding, "It shines even more when the intention of utilizing a dual-role model perfectly matches the message the brand wants to convey."’

BTS' Taehyung's fans quickly noticed the similarity between the two advertisements. Consequently, V's supporters inundated the internet with their compliments and love for the idol in recognition of his influence on the trend of advertising campaigns. Expressing this sentiment, one user on X wrote:

“IDOL OF IDOLS. ROOKIES TEXTBOOK. THE CELEBRITY OF CELEBRITIES”

Many other mixed reactions to BTS' Taehyung and his advertisement were recorded online. While one said that the singer always sets the standard, another pointed out that his ‘impact is unmatched.’

“lol congratulations Taehyung for always setting the standard”- commented a fan.

“Everyone takes notes when they see taehyung”- wrote another fan.

“Both K-coffee brands have their Ambassador in dual-roles advertisements. Truly his impact is unmatched”- an admirer commented.

“Kim Taehyung is THEE Blue Chip of Advertising ! He's on everyone's mood board”- expressed a fan.

Another fan said that Taehyung is the ‘blueprint for success.’

“Our boy is the blueprint for success”- commented an admirer.

“Taehyung looks more experienced actor than the other guy here”- stated a fan.

“They are doing this for attention of taehyung fans for their brand . We don't know who is behind this too. Vwn advertisements they are copying”- wrote another user on X.

“His positive image, a positive outlook towards life, and the respect he has earned globally have transformed him into a true inspiration and role model.There will never be another Kim Taehyung. We love you Taehyung”- stated another admirer.

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BTS' Taehyung signed an advertising deal with Compose Coffee in December 2023

Compose Coffee unveiled South Korean singer Kim Taehyung, aka V, as its new brand ambassador in January 2024. Kim Taehyung, as the brand ambassador, starred in a series of video advertising and promotional retail signage commemorating Compose Coffee's tenth anniversary in 2024.

The number of franchisees increased by 24%, from 1,901 to 2,361 in less than a year. Following that, fans were unsurprisingly happy and proud of the K-pop idol's influence. Additionally, the brand saw an increase of 72% of sales in their Citron Tean following the idol's advertisement for the same.

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As of this writing, BTS’ Taehyung is fulfilling his compulsory military duties. He enlisted in the military in December 2023, alongside his bandmate RM, and both are anticipated to be discharged in June 2025.