'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
Netflix aired a new reality show, The Influencer, that brought forward 77 popular South Korean content creators ranging from makeup, fitness, fashion, and more. A total of 300 million won or $2,17,719 will be awarded to one participant who will be the winner and become "The Influencer."
Popular names like Risabae, Jang Keun-suk, and Jiwoo, among others, joined the show creating ample buzz. Participants display their follower base from YouTube, Instagram, TikTok, AfreecaTV, and more, in the first episode which is over 81 minutes.
The reality show consists of five rounds including 77 contestants, each of whose estimated market value is directly proportional to their follower count. The first four episodes of the reality show were released altogether on August 6, 2024, while the rest 3 will be aired on August 13.
Trending
What are the rules of the Korean reality show The Influencer on Netflix?
As per the show rules, each contestant has to show off the number of followers from the social media platform they dominate. Based on the followers, each influencer will get their brand worth evaluated in terms of money. The show's 300 million won or $2,17,719 (£170,000) prize money gets split in 77 ways.
The contestant with the highest number of followers gets allocated the most amount of money whereas the influencers with the lowest follower bracket get the lowest money allocated to them.
Each 77 contestant has to wear an electronic tag around their neck throughout the show. The collar tag looks like a circular dog leash, that would display the money allotted to them in the game.
Following this, each participant receives 15 likes and 15 dislikes to distribute among the other competitors. They can give a dislike or a like button to any contestant in a closed app (created for the show) in round one. Here, the huge dog-collars come into play, as participants form unlikely alliances and develop strategies to vote out members who have the most money.
Competitors converse with each other in person, develop strategic alliances, and determine who they like and detest in real life before casting their votes for or against them. This mental warfare affects the influencers as they face the heat and dislike upfront for the first time in their careers.
Furthermore, participants have to engage in several missions in each episode where they would have to get the most likes to stay in the game.
As the game progresses, their activities would be ranked by 100 general public, whose likes and votes would determine the winner of each round. The rounds will include games/tasks/activities revolving around elements of content creation.
The Influencer overall does not provide any plot twists or hook-worthy elements. The show's concept is flat-out based on influencers competing to see who has better followers.
The Influencer is available on Netflix for global streaming.
