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On September 20, 2024, Kim Seokjin of BTS graced the red carpet at the Milan Fashion Week as the global ambassador for GUCCI. This marked his first solo attendance at a fashion show since his military discharge on June 12, 2024.
Meanwhile, GUCCI uploaded a video on their official YouTube channel, where they showed thousands of BTS ARMY waiting to catch a glimpse of the K-pop sensation. Even before his arrival, the fans chanted his name, "KIM SEOKJIN," and filled the atmosphere with fervor.
They came wearing purple T-shirts or T-shirts with RJ motifs, carrying the BTS lightstick. As soon as he arrived, fans started cheering for the BTS singer.
For the unversed, the color purple is associated with BTS and its fandom as their official color. Meanwhile, RJ is a cartoon character created by Jin, and the character is based on a white alpaca who wears a red scarf.
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The clip went viral online, and fans lauded the K-pop idol's global popularity. One fan hailed him as,
"THE MAIN EVENT."
Fans also noted that the Head of Global Social Media at Gucci, Fabio Di Stasio, also shared a clip of ARMYs chanting the BTS idol's name on his personal Instagram account.
"Fabio Di Stasio, the Head of Global Social Media at Gucci posted the crowd wearing purple, with ARMY bombs, and some with RJ, at Gucci fashion show!" one fan noted.
"I haven't seen this much hype for any artist before. The love and admiration people have for Seokjin is beyond words. So grateful to stan a WORLD STAR with a heart of gold," another fan added.
"Oh they are so aware how powerful is their Gucci's Global Brand Ambassador !! go seokjin girlies...scream and chant the loudest for our seokjin," one fan wrote.
Others praised the BTS fandom for showing up at the Milan Fashion Week in purple T-shirts and BTS lightsticks to cheer for the artist.
"The most beautiful man on the face of the earth," one fan commented.
"One thing about Armys is they always show up for BTS anywhere in the world," another fan praised the fandom.
"Unbelievable all that crowd of people and screaming just for Jin, he is THE MAIN EVENT of the show," another fan added.
BTS' Kim Seokjin makes waves at the 2024 Milan Fashion Week
In August 2024, Gucci announced the musician as its worldwide global ambassador. Meanwhile, the K-pop artist drew attention at the 2024 Milan Fashion Week with his appearance while donning brown tailored trousers and a striking jumper with intricate details.
He opted for an iridescent jumper that showed multiple colors, such as brown, maroon, blue, purple. The knitted sweater partially bared his chest, highlighting his FRED necklace. The look was accentuated with black colored accessories: a Horsebit belt and a pair of Horsebit loafers.
For the unversed, the BTS idol is also the global ambassador for the French luxury jewelry brand, FRED. His latest cover shoot for Vogue Korea's special October edition displayed the artist flaunting the "Monsieur Fred Ideal Light" exclusive jewelry collection.
In other news, the Epiphany singer-songwriter is set to release his debut solo album by the end of 2024.
