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On July 30, 2024, a clip from the Korean House at the Paris 2024 Olympics went viral on social media, showcasing the K-drama Lovely Runner starring Byeon Woo-seok and Kim Hye-yoon as a key representative of South Korean content. The video featured Lovely Runner along with other South Korean works, including Queen of Tears, Jinny's Kitchen, Parasite, and K-pop groups like BTS.
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For those unaware, the Korea House made its debut on Wednesday, July 25 (local time). This landmark venue was inaugurated to serve as a hub for sports diplomacy and a platform for showcasing South Korean culture and arts.
Fans of the drama were thrilled to see their favorite show receive recognition. They took to social media to share their excitement, with one user on X writing,
"The nation's drama."
Fans of the lead actors voiced their hopes of seeing the cast in a film.
"I just got a thought : i want them to act in a movie together , of horror or action along with badass romance like i said before like Mr. and Mrs. Smith types… i want them to be recognized line we know Jacky Chan! i want my parents to even recognize them and know their names," a fan wrote.
"proud of my lovely runner crew!! ya'll always be that iconic," a user commented.
"Oh wowwww! LRN is taking the world by strom!!" another fan added.
Fans also observed that many of the Korean dramas featured at the event are produced by CJ ENM Entertainment Division. Lovely Runner was the only drama highlighted with a large static poster.
"Just another day of LR, Hye-yoon & Woo-seok being the nation's drama & nation's actress & actor & achieving another milestone," a fan commented.
"Lovely Runner popularity even reach to Olympics level. They're now South Korea’s pride," a user wrote.
Why Korea House showcased K-dramas, including Lovely Runner, at 2024 Paris Olympics?
Korea House debuted at the Olympics as a key venue for sports diplomacy and a showcase for South Korean cultural and artistic achievements. It is situated in the 7th district of Paris, a central area known for landmarks like the Les Invalides and the Eiffel Tower. Korea House is conveniently located within a short 5-minute walk from Les Invalides Stadium.
The grand opening ceremony featured notable attendees, including Korea Sports Council President Lee Ki-heung. During the opening ceremony, he highlighted the House's significance by stating that it would resume operations after a six-year hiatus since the PyeongChang Olympics.
Lee Ki-heung further stated that Korea House aims to serve as a restful retreat for athletes and a hub for supporting South Korean competitors. It will also highlight a range of K-content that is receiving international acclaim, making the inclusion of Lovely Runner as the featured K-drama a significant accomplishment.
In other news, the 2024 Paris Olympics commenced on July 26, 2024, and is scheduled to run until August 11, 2024.
