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Kim Ji-won graced three variations of Vogue Korea's Digital Edition Covers, released on June 10, 2024, and featured in the brand collaboration videos posted on Vogue Korea's official Instagram handle. The covers and clips are for the Vogue Korea X Bvlgari Allegra Chill & Sole Eau de Parfum team-up. The actor is taking social media by storm with her looks in the promotional content, announcing the start of Bvlgari Perfume's new campaign, Allegra Chill & Sole, as its face.
Kim Ji-won, currently the Brand Ambassador of the Italian luxury fashion house, was seen donning unique white outfits in the pictures. Her outfit was curated by the stylist Choi Ja-young, her hair and nails were styled by Dami and Choi Ji-sook respectively, and her make-up was executed by Hong Um-ji. Vogue Korea's beauty director, Lee Zoo-hyun, was also involved in the creative process.
The filming for the collaborative promotional videos took place at The Barracks Hotel Sentosa in Singapore. The actor was also captured at the Bvlgari Allegra Chill & Sole perfume launch ceremony in Singapore on May 14, captivating netizens in a delicate pink attire and minimal make-up and jewelry. Regarding the photo shoot and filming, Vogue Korea wrote,
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"Summer is the best season for new challenges. <Vogue> met Kim Ji-won (@geewonii), the face of Bvlgari perfume 'Allegra Chill & Sole,' in the fascinating scenery of Singapore."
Additionally, Vogue Korea's Instagram post about Kim Ji-won in the collaborative video has the following caption,
"Bulgari Perfume's philosophy that 'communication is possible through scent' fascinated Jiwon Kim (@geewonii). "I often bring perfume that matches my travel destination. When I smell that scent after returning, the memories linger in my mind. As you know, Singapore is hot. Bulgari perfume 'Allegra Chill & Sole' goes very well with summer. It starts off with a soft floral scent, but the refreshing citrus scent kicks in, making it perfect for enjoying on a summer vacation spot."
The latest Vogue X Bvlgari Allegra Chill & Sole Parfum Digital Covers are causing excitement among the 31-year-old actor's fans. Here's what they had to say regarding Kim Ji-won's new collaboration,
"the prettiest woman to ever exist."
"OMG DARLING KIM JIWON YOU CAN MAKE APHRODITE JEALOUS OF YOU," wrote a netizen.
"Im on my knees for her," posted a fan.
"insane face card," another X user wrote.
The Queen of Tears fame was also dubbed "goddess" and "ETHEREAL" by some fans.
"Kim Ji Won, A goddess, everyone," a netizen commented.
"A REPRESENTATION OF ETHEREAL!!" a comment read.
Kim Ji-won in her latest Vogue x Bvlgari Parfums photos and videos represents enjoying a warm, coastal Italian life
The Singapore private event, hosted by Bvlgari in March, saw Kim Ji-won stepping onto the red carpet in a soft pink MAX MARA dress valued at over $2,000. Her overall look garnered showers of compliments and likes on social media from netizens. At the gathering, the flashing cameras also clicked her sitting next to the Bvlgari Global MD of the Fragrances Business Unit, Jonathan Brinbaum, and standing alongside renowned French perfumer Jacques Cavallier-Belletrud.
Her brand new videos on Vogue Korea's Instagram account show the idol luxuriously seated, spraying the Bvlgari Allegra Chill & Sole perfume in an indoor set-up while it also casts her against an outdoor beach background at Tanjong Beach, Sentosa Island in Singapore. Another Vogue Korea caption further added,
"Bulgari 'Allegra Chill & Sole' is a perfume that expresses enjoying life on the Italian coast. "It's about communing with nature and enjoying the freshness of flowers." Perfumer Jacques Cavallier-Belletrud says: Jiwon Kim (@geewonii) enjoys a perfume shower with Bvlgari perfume 'Allegra Chill & Sole.' "As it blows in the wind, the scent naturally spreads into the air." It is a word that makes one imagine the afterglow of a scent."
Expanding on the perfume she was seen posing with, the magazine writes,
"Kim Ji-won (@geewonii) In one word, the Bvlgari perfume 'Allegra Chill & Sole' displayed in front of you is 'the happiness of inaction.' Bvlgari Master Perfumer Jacques Cavalier Beltru reinterpreted the beauty of the sea shining with sunlight and the relaxation enjoyed under the strong summer sun into a fragrance. In other words, it is a very fresh, natural and easy to understand scent."
One of her new pictorials shows her flaunting pink and blue nails, symbolizing the color blocks of 'Allegra Chill & Sole,' which is explained as "A scent that exudes elegance, femininity, and light."
Meanwhile, Kim Ji-won's work with Vogue Korea and Bvlgari Parfums reflects the spirit of the brands and merges fashion, nostalgia, and playful elements uniquely and freshly. 'Allegra Chill & Sole' perfume also encapsulates the youthful vibrancy of Bvlgari perfume with a sweet and cozy fragrance mixing petitgrain, orange blossom, jasmine, musk, and white amber in a transparent blue bottle.
In other news, Kim Ji-won will soon embark on her first fan meet tour since her debut 14 years ago - Be My One - where she will meet fans across Asia. The tour kicks off in Seoul on June 22 and 23, 2024.
