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On January 24, 2025, YSL Beauty officially confirmed BLACKPINK's Rosé as its new ambassador. The announcement was made via the brand’s Instagram account, which dropped a video of the K-pop idol confirming her ambassadorship. This isn’t the first association between BLACKPINK's Rosé and the luxury label. Earlier, in 2020, the singer became a YSL muse.
BLACKPINK's Rosé’s fans were delighted as she became the ambassador for YSL Beauty. One user on X made a lighthearted reference to her "toxic ex," citing the APT. singer's previous status as YSL's muse and hinting at her song toxic till the end.
“The toxic ex is back”
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Many fans praised BLACKPINK’s Rosé for her latest ambassadorship. While some said the K-pop idol is a “perfect fit” for YSL Beauty, others said she got back with her ex while referring to her previous 2020 partnership with the brand.
“Rosé is truly a perfect fit for YSL Beauty.,” wrote a fan.
“She is back with her EX,” stated another fan.
“oh, she was never the ambassador????? but her impact,” commented another admirer.
Someone referred to the connection between Rosé and YSL as a “love-hate relationship,” while others said it’s a “perfect match.”
"Rejoining" Rosé... You are rejoining... Ughhh my love-hate relationship with YSL beauty,” wrote a fan.
“Rosé's appointment as the brand ambassador for YSL Beauty is a major achievement. A perfect match!,” stated another fan.
“Rosé becoming the brand ambassador for YSL Beauty is exciting! Her fashion sense and visuals are a perfect match for the brand,” wrote a fan.
BLACKPINK's Rosé will make her appearance in YSL Beauty Love Collection
The Korean media agency Sports Chosun also reported the appointment of BLACKPINK's Rosé as the brand ambassador of YSL Beauty. On January 24, 2025, the media publication shared Rosé’s thoughts on the latest partnership.
"Beautifulness is a way to express my personality. It's about expressing yourself without hesitation. And I think that's I'm Yves Saint Laurent Beauty. I am very happy to be on this journey with you as a family of Yves Saint Laurent Beauty."
Rosé will make her appearance in the upcoming 'Yves Saint Laurent Beauty Love Collection' campaign in Korea. This latest collection is intended to further highlight BLACKPINK's Rosé's status as the luxury brand's latest ambassador.
Stephan Bezy, International General Manger of YSL Beauty, commented on Rosé’s appointment:
"The bold and modern Rosé without hesitation is the Yves Saint Laurent Beauty itself. I am happy to start a new journey with Rosé, who has a strong influence in this era."
In related news, BLACKPINK’s Rosé recently fronted Kim Kardashian’s SKIMS collection designed for Valentine’s Day 2025. This SKIMS collection was dropped on January 23, 2025.
Additionally, BLACKPINK’s Rosé gave her live performance at Le Gala des Pièces Jaunces in Paris. This philanthropic music festival was held on January 23, 2025.
