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On June 20, 2024, Beats by Dre uploaded a new reel featuring their new brand ambassador, Jennie. The new reel delivered a snippet of the K-pop rapper's track, which went viral online. Fans speculated if the song was a teaser from her upcoming solo single and if she threw shade on her previous management label, YG Entertainment.
The brand dropped the news on June 19 with a teaser reel of the BLACKPINK idol endorsing the new product. Meanwhile, the background music in the second reel caught the attention of the fans specifically for its lyrics.
"Taken for granted, taken as hostage, carried the baggage, carried the past us, as luck would have it, future was written, they didn’t plan for a woman to woman up..."
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Fans flooded social media with their speculations about the artist dissing her previous company. The BLACKPINK idol ended her contract with YG Entertainment in December 2023 and announced the launch of her company, ODDATELIER, on December 24, 2023.
"Jennie really went in on them. Honestly, it's good to see artists speaking up about their experiences." — an X user wrote.
"The way she ate this rap verse and the lyrics, imagine the whole music and music video," — an X user wrote.
"Wow, those lyrics are deep. Seems like she's really expressing some frustration with YG." — an X user wrote.
"'looks tiny, sounds huge' may have meant to describe beats solo buds, but it also characterizes jennie as an artist," — an X user wrote.
Her fans expressed excitement over her decision and her latest collaboration with Beats by Dre for the "Beats Solo Buds." Her admirers expressed their enthusiasm for her upcoming debut solo album and they assumed the artist must have teased her forthcoming release via Beats by Dre's new reel.
"Jennie choosing to work with beats to tease her music is the best decision ever. now THATS how you tease your upcoming music. JENNIE FOR BEATS SOLO BUDS," — an X user wrote.
"Jennie saw what was happening in blink city and decided to save them by giving them good music," — an X user wrote.
""Taken for granted, taken as hostage. They didn’t plan for women to woman up." Jennie shading her old label we love to see it," — an X user wrote.
"First snippet from JNK1 and it’s already with depth, poetic, and empowering. You truly are a queen! My megamind (brainy not the head shape pretty and talented baby. So proud of you," — an X user wrote.
Fans speculate BLACKPINK's Jennie hinted at her upcoming release with her new song for Beats by Dre
Beats by Dre revealed the Beats Solo Buds, the latest iteration of its best-selling audio products, and the Beats Solo 4.
BLACKPINK idol released her debut solo single, SOLO, in November 2018. She topped the Billboard World Digital Songs chart in the United States as the first female K-pop soloist. She also topped the Circle Digital Chart with her solo single. Jennie will reportedly also release her debut solo album in 2024.
