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BLACKPINK's Jennie released a vlog titled A Moment in Capri with Jennie on July 2, 2024, documenting her recent trip to the city in Italy. In the vlog, several fans spotted the idol allegedly smoking an electric cigarette or a vape inside a closed space. When they saw this, netizens expressed their anger and disappointment over the singer's alleged actions.
Since it is considered illegal to smoke indoors in several countries, netizens called out her alleged irresponsible actions, especially noting how smoking affected others. Fans were also waiting for a response from her label, ODDATELIER, to either confirm, deny, or find a solution for the alleged issue.
The label released a short statement on Tuesday, July 9, 2024, but fans weren't too happy with it and called out the agency for being vague with the details. They also expressed fury about the label for not releasing a statement that would calm the controversy around BLACKPINK's Jennie.
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The label's statement only noted that they were trying to verify the "facts about the controversy."
"Jennie is currently in the United States. We are in the process of verifying the facts about the controversy," ODDATELIER said.
Fans took to social media to claim that the statement failed to take the situation seriously, as others pointed out that it may have negative effects on the idol's public image. Netizens also criticized the label for the lack of information and access they have to their own artists.
Many expressed disappointment and anger at the agency and its statement, adding that they should have saved the "ridiculous response" in the drafts.
"I've never been more mad at @oddatelier than I am right now. What type of statement is that? How difficult is it to address the issue squarely? You should have just saved that ridiculous response in your drafts," said a fan on X
"So what is the point of this statement exactly? @oddatelier “we’re her team but we dont know a thing, go ask her?" added another fan.
"We urge you to declare a statement about the situation, and take advantage of it to release a teaser or comeback announcement. Protect Jennie's image. Do not tarnish her reputation. This is incredibly important to ensure the success of her incoming album," said an X user.
Other netizens continued to express their displeasure and disappointment in ODDATELIER's statement and actions.
"Her team becomes so comfortable that they have already forgotten their main job and how to be professional. y’ll already have the privilege since y’all are working and leeching to jennie, but i hope y’all won’t forget that y’all are her employees," said a netizen on X
"For letting that happen, they suck at both being a single employee and a friend. get yourself together @oddatelier you have like one job to do: do the best for her or leave," added another netizen
"The issue is that her useless as team won't give a statement and her detractors are changing the narrative making it something big. If they can't protect her, they suck and it reflects on her," said an X user
BLACKPINK Jennie and her fellow members' recent events, projects, and updates
Jennie debuted under the four-member girl group BLACKPINK in 2016 and is a rapper and singer for the band. The 28-year-old made her acting debut in The Weeknd's TV series The Idol.
While the BLACKPINK members were housed under YG Entertainment, their contract recently expired, changing the relationship between the idols and the agency.
The band members chose to remain under YG Entertainment for the projects scheduled as BLACKPINK. However, for their individual and solo promotions, all four members chose their own outlets.
Lisa, Jisoo, and Jennie started their own labels called LLOUD, BLISSOO, and ODDATELIER, respectively.
Rosé entered into a management contract with YG Entertainment's subsidiary, THE BLACK LABEL. However, the idol is expected to sign up with one other agency or management label for her overseas schedules and projects.
Jennie announced the upcoming release of her first solo album under her own label, ODDATELIER. While it was reported to roll out in the summer of 2024, the exact details regarding the album's release and intricacies are yet to be known.
