“They treated him so well!”— Fans emotional as Compose Coffee drops news photo of BTS' Taehyung amid speculations of ambassadorship status

BTS' Taehyung supposedly ended his ambassadorship with Compose Coffee in early January 2025. The brand released a final photo of him on January 3, concluding the year-long campaign with 24 photos in total.

Taehyung became the ambassador on December 19, 2023, with the campaign starting in January 2024. While fans wonder if the contract might be extended, it seems unlikely before his military service begins in June 2025.

Fans have celebrated this ambassadorship as a remarkable success. Expressing this sentiment, one fan wrote on X:

"Awww Taehyung. Who really knew a coffee endorsement would be so near and dear to us. They treated him so well!"

More fans appreciated the coffee company's treatment of the BTS member and remarked on their supportive partnership.

"Compose Coffee has been nothing but supportive of our Taehyung!" a fan affirmed.

"I love Compose Coffee and feel attached to them. I love how they played all of Taehyung's songs and just in general have been a good supporting partner." a fan said.

"That’s too bad. It’s a really fun partnership." a fan claimed.

Fans expressed how much they enjoyed this advertising campaign and hoped for the artist to work with the company again.

"Compose n tae was the best thing too happen. I'm sad the contract was just for a year," a fan expressed.

"I hope tae will work with them again after he comes back from his military service," a fan wondered.

"Thank you Compose Coffee, you gifted us a year of heartwarming and beautiful advertising," another fan expressed.

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Compose Coffee and Taehyung's one-year partnership has supposedly ended

On January 3, 2025, Compose Coffee released a new photo of BTS' Taehyung, featuring him holding a coffee cup close to his face while dressed in a rugged grey coat suit. The photo was captioned "Very good coffee" and is believed to be the final release from his ambassadorship campaign, which lasted for one year.

Looking back, V's ambassadorship with Compose Coffee was a remarkable success. According to Hindustan Times, when he was announced as the brand's ambassador in December 2023, it brought in over 12 million new users within just 10 days. His influence was particularly evident when he shared his favorite drink from the brand.

Within two days, sales of Citron Tea increased by 72%. In April 2024, Compose Coffee achieved a double-digit profit of $26.8 million (KRW 36.7 billion), partly attributed to Taehyung's immense popularity.

One of the most memorable moments was on V's birthday, December 30, 2024. He visited the Compose Coffee shop closest to his military base and reportedly purchased snacks for his colleagues as a treat.

Additionally, on December 31, 2024, Korean media outlet Banronbodo released its list of the most-read articles of the year. An article highlighting his collaboration with Compose Coffee ranked as the third most-viewed.