“This is blatantly copying”: Fans divided as Carnival Edition x Puma’s latest photoshoot takes inspiration from BLACKPINK Jennie’s ‘Spot!’ outfit

On June 27, 2024, the internet users were divided as they claimed that the Carnival Editorial for Puma Speedcat's latest photoshoot drew inspiration from BLACKPINK Jennie's SPOT! outfit.

Previously, the Instagram account @carnivalbkk shared the latest photoshoot featuring a female model flaunting the brand's franchise Speedcat on June 26. In one of the editorials, the model donned a long-length white-colored top styled with a grey mini skirt and scarf. She complemented her overall appearance with black sunglasses and arm sleeves. The model tied her hair in a small ponytail.

Soon, internet users started comparing the Carnival Edition x Puma’s latest photoshoot model's outfit and styling choice to BLACKPINK Jennie's SPOT! fashion statement and garments.

BLACKPINK Jennie recently collaborated with the South Korean singer Zico for their track SPOT! In the teaser images for SPOT! Jennie donned a long-length grey colored printed top styled with a mini-skirt. She complemented her overall appearance with black sunglasses, a small-length black scarf around her neck, and arm sleeves, and tied her hair in a bun.

Subsequently, Carnival Edition x Puma’s latest photoshoot model, which has a similar outfit to BLACKPINK Jennie, sparked heated debate on the internet. While one side claimed that the costume design team might have taken inspiration from the K-pop idol, the other side accused the shoewear brand of allegedly plagiarising the singer. Subsequently, an X user tweeted:

"Hey you should fire your costume design team! This is blatantly copying #Jennie fashion style. Yikes!!!!"

Netizens, filled with anger, accused the shoewear brand of allegedly copying BLACKPINK Jennie's fashion statement and called them out on social media. Many also bragged about how the brands allegedly used the idol's styling to captivate the attention of potential consumers.

"The real issue here is Puma copying JENNIE’s outfit, you can really tell that it’s the same and inspired by her—that’s the issue. Idk why Hér fans are popping veins and saying that we’re obsessed with R’s brands. Wdc about Puma ‘cause Adidas is promoting her very well."- A fan stated.

"They all copy jennie, from fans to gp to idols to big brands."- A fan shared.

"Help us call out Puma design team who straight up copy Jennie fashion style."- A fan tweeted.

"Puma's copying Jennie's outfit to attract consumers."- A fan reacted.

On the other hand, some fans drew positivity from the ongoing debate regarding outfits similar to the brand's model and BLACKPINK Jennie. They stated that due to K-pop idols' worldwide impact and influence, even well-known brands like Puma follow the viral outfits worn by Jennie. They praised the singer's sense of fashion and proudly referred to her as a trendsetter.

"Wow who ever styled this knew what is trending at the moment and used it to promote the shoes , I have to admit great advertising plan And Jennie a true fashion trendsetter."- A user reacted.

"No one in kpop will ever be even close to Jennie's power, relevance and impact in the fashion industry. She is kpop's biggest fashion icon. Puma is a big brand and they are using her outfit, THIS is impact."- A user shared.

"It's not about your fave it's just puma taking inspo from her since she made this outfit go viral and nobody said anything about r?? like why are you people so obsessed with jennie just accept the fact that she's a trendsetter."- A user tweeted.

"Jennie's spot outfit being used for a Puma photoshoot even though she is an Adidas ambassador."- A user commented.

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Recent activities of BLACKPINK Jennie

BLACKPINK Jennie recently collaborated with earwear brand Beats By Dre for their much-anticipated campaign Beats Solo Buds and flaunted their transparent red, black, and white earpiece. She also shared the high-definition pictorials from the campaign on her Instagram account.

The female K-pop singer recently interviewed the American singer and songwriter Billie Eilish for her third studio album, Hit Me Hard and Soft, at Spotify's listening party at Théâtre des Lumières, Seoul, South Korea. She asked Billie Eilish about her creative freedom, favorite tracks, and inspiration from her latest record. The duo also shared a hug and posed for photographs at the event.

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In recent news, BLACKPINK Jennie also emerged as the first female K-pop soloist to be awarded RIAA (Recording Industry Association of America) platinum for her collaborative track One of the Girls alongside The Weeknd and Lily-Rose Depp.