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On October 15, 2024, BLACKPINK's Jennie performed her latest single Mantra on the chat show Jimmy Kimmel Live. The track was officially released on October 11 through Jennie's label, Odd Atelier, and Columbia Records.
Subsequently, fans of the K-pop group BLACKPINK and the idol flooded the internet, hyping up the singer's live performance on the show.
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Netizens took to X to express their opinions about the same. One X user stated:
"This is what a live performace looks like."
"Jennie u will always be the female idol with the best stage presence," an X user commented.
"She’s that one student in class who always gets the assignment right," a fan said.
"Everyone was worried about how she would sing live with such an upbeat choreo and fast song, but jennie ate it up so easily," a user emphasised.
BLINKs (BLACKPINK fans) went into a frenzy over the singer-rapper's live vocals on her very first Mantra performance. They also appreciated her look, accompanied by long, wavy hair.
"The live vocals sounding excatly like the studio version oh jennie the singer u are," an admirer commented.
"I love how this girl hypnotizes you, with that long and curly hair, her expressions, her stage presence, her voice, her rhythm. She makes you not want to see anyone else but her," a netizen noted.
"Jennie really said i respect the lip sync community but it ain’t me," another fan reiterated.
"No one allowed to look this ethereal while serving vocals at the same time," an X user complimented.
BLACKPINK Jennie's Mantra propagates women's empowerment
Mantra was released on October 11, 2024, through Odd Atelier and Columbia Records, as the lead single of BLACKPINK Jennie's upcoming debut studio album. The track falls under the dance-pop genre, with a heavy dose of R&B.
It is an upbeat anthem that celebrates girl power, inspiring every woman to shine in her own way with confidence. It explores the themes of women's empowerment and healthy female friendships. The lyrics focus on Jennie's relationships with her female best friends as sisters and her desire to protect them. It also highlights the theme of women's right to have fun and control the reins of their own lives.
Various women have been engaged throughout the process of making Mantra. The music video has been directed by Tanu Muino, who is known for her work on music videos like Harry Styles' As It Was, Lil Nas' Montero, and Cardi B's Up, and has worked with Dua Lipa, Lizzo, Rosalía, Doja Cat, and more. From songwriting to choreography to production, Mantra is a song by women for women.
A scene in the music video also references the cult classic Rush Hour, a 1998 Hollywood film starring Jackie Chan and Chris Tucker. The scene in question involves a little girl wearing a school uniform, singing in the back of a car, while two Asian men drive her to school.
Fans have been excited ever since the artist began hinting at a new release. Mantra marked BLACKPINK Jennie's first release of the year, since the official release of her hit single You & Me on October 6, 2023, under YG Entertainment.
Since the idol terminated her contract with YG, she has founded her own record label, ODD ATELIER, and has hinted at a studio album. Jennie also featured on American singer Matt Champion's track Slow Motion in March 2024 and South Korean rapper Zico's hit single SPOT! in April 2024.
