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On February 26, 2025, Jungkook's fans criticized BIGHIT Music following the label's fourth-quarter earnings conference call. During HYBE’s Q4 FY2024 Earnings Conference Call, CEO Lee Jae-sang highlighted the idol’s documentary I AM STILL as a major contributor to the company’s content revenue, generating $18.5 million with 1.3 million attendees worldwide.
However, fans were frustrated, claiming the label only acknowledged Jungkook’s success when addressing investors, and did not promote his achievements on social media.
The artist has recently achieved multiple milestones, including Seven making history as the first and only song by an Asian act to top Billboard’s Top TV Songs chart after the track featured in Netflix’s XO, Kitty last episode. He was also the most-mentioned solo artist in the U.S. throughout 2024 by the Korean Culture and Information Service.
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Fans of the Seven singer took to social media, voicing their frustration over what they alleged was a deliberate effort to ignore his achievements. They pointed to the recent investor conference, where his records were acknowledged, yet claimed the company has repeatedly overlooked his accomplishments in the past despite using his success to appeal to investors.
Additionally, HYBE's 2024 Q4 Financial Performance Report, citing the 2024 Global K-Pop Chart, ranked Jungkook as the male soloist with the most popular song and the most tracks on the list by a soloist, securing four spots overall:
1. Standing Next to You
2. Seven (Explicit ver.)
3. Seven (Clean ver.)
4. 3D
Despite these achievements, they alleged that BIGHIT Music rarely highlighted them in official statements, fueling concerns over how the company handles his solo career.
An X user, @jeonpopster, wrote:
"When Jungkook achieves something huge, the next day Bighit drops an article ignoring his accomplishments and instead hyping up his group mate. Meanwhile, they use his achievements to impress investors. This media blackout is shameful Worse karma is coming your way."
Others also joined in, criticizing the label for failing to support the Euphoria singer’s solo career properly, while simultaneously boasting about his achievements during investor meetings.
"Despite touting his achievements during investor calls, this is how many k-media articles has posted about jungkook in 2025: — January: 1 — February: 0, It seems the selective blindness is back on," a fan commented.
"Not the type to victimize but the blatant block-out of his achievements made it impossible to ignore. 1st it was Seven 2B, then SNTY, & almost everyday there is achievements milestone for Jungkook's project & yet nada. They're only here to milk him," another user remarked.
"ignore your main moneymaker the whole year then proceed to brag about him to investors and media.. cool," an X user wrote.
Some commented that the company does not deserve the GOLDEN artist and that he should go to some other company that values his solo career as well.
"You don’t deserve a star like Jungkook, I have never seen a behaviour like this. I think JK really is leaving. Because nothing justifies this. JK was most streamed soloist (all organic streams) in Spotify in 2024 (other platforms too) but you choose an article that doesn’t even mention him? As you ignore all his organic achievements that all credible media writes about?," a fan remarked.
"I also believe JK is leaving Hybe/ Bighit with such treatment like this! This company is so pathetic & don't deserve Jungkook at all," another user added.
"To disregard your Golden Star is becoming more apparent every single day. His achievements are rightfully earned and something everyone around him should be proud of. Especially the company that he is part of. Respect JK and acknowledge HIS achievements ," a fan commented.
Previous fan concerns over BigHit’s handling of BTS' Jungkook’s solo career
Fans of the idol have previously accused BigHit of trivializing Jungkook’s achievements. They pointed out previous instances where his streaming milestones and sales records were either downplayed or entirely ignored.
In particular, they referenced the IFPI Global Music Report 2024, which ranked Jungkook’s album Golden as the only one by an Asian soloist to appear on the Global Album Chart since its inception.
His single Seven (feat. Latto) also became the first song by an Asian soloist this decade to rank among IFPI’s Best-Selling Global Singles.
Despite these record-breaking feats, fans claim the idol continues to receive minimal promotion from his label. Many were outraged that while HYBE proudly cited his contributions to investor profits, they failed to publicly acknowledge his accomplishments.
His debut album Golden remains the best-selling album by a K-pop soloist for two consecutive years, and Seven has amassed over 2.2 billion streams on Spotify, making it the most-streamed song by an Asian soloist.
The BTS star has currently serving in the military since December 2023 and is scheduled to get discharged in June 2025 along with the remaining members, RM, V, Jimin, and Suga.
