On August 26, 2024, X account @kchartsmaster reported that BTS' Jimin achieved a significant milestone on Spotify with his latest track, Who. The song became the most-streamed track by a K-pop artist released in 2024, amassing over 375 million streams in just 37 days since its release on July 19.
This feat allowed Who to surpass the previous record of Magnetic, a track by ILLIT, an artist under HYBE's subsidiary label, Belift Lab. According to the streaming analysis website kworb.net, Who accumulated 366,946,653 streams as of the latest update on August 25.
Fans of the artist celebrated this achievement by trending hashtags such as "SPOTIFY KING" and "HISTORY MAKER" on X (formerly known as Twitter). A user on X, @Gorgeousjm13, wrote,
"His Impact is insane, this is true success. CONGRATULATIONS JIMIN SPOTIFY KING JIMIN"
"Thats on Who being song of the year," a fan commented on X.
"did that in a month," another user wrote.
"CONGRATULATIONS TO THE MOST SUCCESSFUL ARTIST EVER," a fan mentioned.
Fans also highlighted how the track accomplished this milestone in about a month, underscoring its rapid success.
"a 1 month 7 day old song did that!! CONGRATS MY LOVE, MY BABY!!," a fan remarked.
"Congratulations Jimin!! WHO is an amazing song, well deserving of all records!!," another X user wrote.
"so proud of him for thus achievement," a fan wrote.
More about BTS' Jimin's Who and its achievements so far
On July 19, 2024, BTS' Jimin unveiled his second solo album, MUSE, led by the title track Who. This album features seven tracks: Rebirth (Intro), Interlude: Showtime, Smeraldo Garden Marching Band (featuring Loco), Slow Dance (featuring Sofia Carson), Be Mine, Who, and Closer Than This.
According to BIGHIT, while the idol's first solo project, FACE, was a deep dive into exploring one's inner self, MUSE offers an open and personal narrative where he expresses the stories and emotions he has gathered from his surroundings.
As the main producer of MUSE, Jimin explores themes of love, self-discovery, and the occasional feelings of being lost, weaving these experiences throughout the album's tracks.
Since its release, Who has been setting remarkable milestones; it became the first and only solo track by a K-pop soloist to exceed 1 million streams on Spotify's US Daily Top Songs Chart. Additionally, it quickly became the fastest song by a K-pop artist in 2024 to reach over 300 million streams on Spotify.
Adding to its achievements, Who recently dominated the UK Official Singles Chart, holding the top spot for an impressive five consecutive weeks.
The Serendipity singer, who has been serving in the military since December 2023, released his latest album through his label while he fulfills his mandatory service. The idol is expected to return to the entertainment scene in 2025, reuniting with the group once all members have completed their military duties.