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On Wednesday, July 10, it was announced at Samsung Galaxy Unpacked 2024 that the K-pop boy group TOMORROW X TOGETHER will be releasing a collaborative track titled Open Always Win with Samsung. The song, scheduled for release on July 17, at 1 PM KST, celebrates and commemorates the launch of Samsung's upcoming Galaxy Z Flip 6.
The title, Open Always Win, serves as both Samsung's tagline and sponsor for the Paris Olympics 2024. A minute-long teaser of the collaboration was displayed at the Samsung Galaxy Unpacked 2024, heightening excitement among fans. This release marks the members' first project as Samsung Electronics Galaxy Ambassadors.
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Here's what Samsung Electronics said about the upcoming collaboration and their choice for TOMORROW X TOGETHER as their Galaxy Ambassador for 2024.
"Tomorrow X Together's positive image and the message the group gives are consistent with the values of the Galaxy brand."
All you need to know about upcoming collaboration between Samsung and TOMORROW X TOGETHER for 2024 Paris Olympics
On July 10, Samsung announced TXT as their Galaxy Ambassadors and revealed a collaborative song titled Open Always Wins. This song, which commemorates the launch of Galaxy Z Flip 6, is connected to the 2024 Paris Olympics.
As a long-running sponsor of the Olympics, Samsung revealed that their new phone aims to enhance the experience of the athletes participating in the 2024 Paris Olympics. They also aim to introduce something that Olympic and Paralympic Games history has never seen before. Samsung Electronics shared details about their Olympic-edition release:
"Designed to elevate the athletes’ Games-time experience from the moment they arrive in Paris, it is the first to come pre-loaded with a full suite of exclusive services and useful apps. In addition, it marks the first time Samsung’s newest product is being made available to athletes before its official market launch."
They added:
"The Galaxy Z Flip6 will also take center stage at the Olympic Games as the first Olympic Edition to play an integral role on the podium. It boasts the new Galaxy Z Flip6’s compact and versatile design, in a striking yellow colorway adorned with the Olympic rings and Paralympic agitos in gold."
The song, Open Always Wins, which stands as Samsung's tagline for their Olympic sponsorship, will play a huge role in the 2024 Paris Olympics. While TOMORROW X TOGETHER doesn't stand as the official Olympics 2024 song, the frequency with which this song will be played at the event is high.
As the broadcaster of the event, Samsung is expected to play the songs at intervals throughout the event through advertisements, entertainment events, and more. Additionally, it might be played during the promotional purposes of the Samsung-sponsored Olympians and Paralympians.
Following the announcement, fans are excited and thrilled to see what the collaboration has in store for them.
