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Lefty, a brand marketing platform, recently announced that the K-pop boy group Tomorrow X Together created a total of $28.4 million worth of value in terms of EMV during their recent appearance at the 2024 Paris Fashion Week. On June 21, the five-piece K-pop boy group attended the 2025 Dior Sumer/Spring Men's Fashion Week.
The group has been Dior's global ambassador since August 2023, and their attendance at the Paris Fashion Week was due to that. The members of the group, Soobin and Yeonjun, created an individual EMV (Earned Media Value) of $5.3 million and $4.5 million, respectively, through their personal Instagram accounts.
This put them in the 4th and 5th ranks of the Top Influencers at the 2024 Paris Fashion Week. The group as a whole, on the other hand, acquired an EMV of $18.3 million through their main Instagram account. Therefore, they created a total of $28.4 million. Additionally, they also pumped up the attraction rate for Dior.
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Their appearance not only created a total EMV of $61.82 million for the brand, which is 85% more than their previous year's worth, but also placed Dior on the first rank on the Top Brands list at the Paris Fashion Week.
Tomorrow X Together owns up to 46% of the EMV raise out of the 85% increase that Dior experienced. Following the reveal, fans have been praising and congratulating the TXT members on their influential presence at the 2024 Paris Fashion Week.
Tomorrow X Together makes an influential presence at 2024 Paris Fashion Week during their appearance at Dior Show
On June 21, the five-piece K-pop boy group Tomorrow X Together made an appearance at the 2024 Paris Fashion Week for the Dior Homme Menswear Summer Spring 2025 Fashion Show. Four out of the five members attended the show. Beomgyu couldn't attend the show due to his ankle injury.
They attended the show while being adorned in Kim Jones' latest collection. They went with minimalistic and mono-toned clothes that played with colors like cream, blue, black, etc. During the event, the four members met several celebrities and took photographs with them.
Some of them include the Columbian rapper and singer Malum, Thai singer and actor Mile Phakphum, British actor Robert Pattinson, and more. On the other hand, Tomorrow X Together is currently rolling out schedules and promotions surrounding the Japanese music industry.
They recently released their latest Japanese single, CHIKAI, and are actively promoting the same. Additionally, they are also scheduled to roll out their 4-Dome Tour in Japan, TOMORROW X TOGETHER WORLD TOUR <ACT: PROMISE> IN JAPAN, at the Tokyo Dome and Osaka. They are expected to take place on July 10, 11, and July 27, 28, respectively.
However, it was also recently revealed by BigHit Entertainment that Beomgyu will continue to sit out his schedules for the tour due to his ankle injury. Though the idol was spotted flying to Japan along with his fellow members for the tour schedules, he isn't expected to perform or roll out choreographies at the concerts.
