On October 19, 2024, TXT's Yeonjun and American actress Anne Hathaway were spotted together at Moncler's The City of Genius Shanghai Fashion Week event, sending the fandom into a frenzy. It was held at the end of Shanghai Fashion Week's Spring/Summer 2025 edition alongside the Huangpu River, encompassing 30,000 square meters.
The Italian luxury fashion house Moncler held The City of Genius and invited creators from different industries. It included the collaboration of the music, art, performance, and fashion industries, where they co-branded products.
Subsequently, multiple pictures and videos from the event showcasing the interaction between Anne Hathaway and TXT's Yeonjun circulated on social media. They greeted each other, posed for photographs, and conversed briefly. The K-pop idol also handed over the GGUM figurine to Hathaway.
The fandom could not stop swooning over the latest interaction between Anne Hathaway and TXT's Yeonjun. An X user tweeted with excitement:
"Tonight I can sleep peacefully."
The fandom showered praise on TXT's Yeonjun and Anne Hathaway's iconic moment of holding GGUM figurine.
"the manner and attitude yeonjun had, he touched his chest, smiling widely and enthusiastically while talking with anne and Moncler CEO…. he’s so respectful Moncler picked a right person to represent their brand," a fan reacted.
"THE POWER OF THIS PHOTO AND SHE'S ALSO HOLDING THE GGUM FIGURINE," a fan shared.
"ANNE HATHAWAY HOLDING THE GGUM FIGURE YEONJUN GAVE HER this was such an iconic moment," a fan mentioned.
"A clearer view of the interaction shared between Yeonjun, Moncler CEO Remo Ruffini and Anne Hathaway! He gave both of them the ggum figurine/album and the way the CEO was smiling so widely the whole time as he looked at the way Yeonjun fluently had a conversation with Anne," a fan commented.
They also referred to Yeonjun and Anne Hathaway as the prince and princess who were talking to each other.
"a princess is chatting with another princess," a user reacted.
"Crazy crossover oh my lorddddd love them both sm," a user shared.
"thats the look of a man who knows he chose the right person to represent his brand," a user mentioned.
"anne’s smile is so genuine it makes me so happy to see yeonjun truly just makes people fall for him," a user commented.
More about TXT's Yeonjun's latest activities
On September 19, 2024, BigHit Music released TXT's Yeonjun's pre-release single GGUM for his forthcoming debut mixtape, Yeonjun's Mixtape: Ggum. The track reached the No. 1 position on the iTunes Top Songs chart in over 32 regions. It further debuted at the No. 1 rank on Oricon's daily digital singles and subsequently on Line Music's real-time Top 100 Songs chart in Japan.
GGUM also reached the No. 1 spot on Spotify's Top Songs chart in seven regions. The music video also reached the No. 1 position on YouTube's Top Trending Videos in thirty-one locations. The track was penned by songwriters, including Teemu Brunila, TIMMS, Benji Bae, Ryan Curtis, and other artists.
The TXT singer is set to release Yeonjun's Mixtape: Ggum, on October 29, 2024, at 6 pm KST through BigHit Music.