On January 10, 2025, Stray Kids' Felix fans took to social media to express their frustration with JYP Entertainment, accusing the label of neglecting the member's solo endeavors and promotional activities. The outcry gained momentum following the release of the idol's latest collaboration with Japanese artist LiSA, titled ReawakeR.
Despite the song's significance, fans noted a lack of proper promotional efforts from the agency. Fans emphasized their desire for professionalism from the agency, calling for better management of the singer's brand and solo career.
The campaign to “Treat Felix Fairly” continues to gain traction online. Fans hope their concerns will prompt the label to address these issues. An X user, @cronixcrozzar wrote,
"One Label / Div 1 do your damn job! Treat Felix fairly & equal to other members; 1. What about his 2 spotify profiles? Claim & verify his Spotify account. 2. What about ReawakeR promotion? 3. What about ReawakeR Naver articles ?"
Others also joined in and demanded the idol's fair treatment like other members.
"The difference Imao. They have an article when the others have collab meanwhile flx has 0. They got a proper Spotify acc meanwhile his no problem didn't even credited to him with 0 monthly listener. Unprofessional asf," an X user wrote.
"Everyday we find new receipts of div1 incompetence in managing Felix's career. At this point it is intentional," another fan commented.
"We urge JYPE to immediately resolve the issue of his Spotify artist profile so he can be properly credited, and ensure his future solo activities are managed with fairness...," a user mentioned.
"JYPE promotes the beauty of human nature outside, but inside tries its best to suppress the artists, deliberately ignores the job for one member. Why is it always so unfair to Felix??," a fan wrote.
Others pointed out that, rather than the label, external platforms and fans are taking on the responsibility of promoting Felix's work.
"Once again fans are doing JYPE’s job, after cpixies sending feedback to bilibili they helped fixed the issue," a user added.
"This is what our fans asked themselves, and the other party gave us an answer. It turns out that the company has never done anything. Why doesn't your company die?," a fan commented.
"Not only do you not make a profile, you also don't make an article for any of two collaborations like the rest of the members," a person wrote.
Other issues raised by Stray Kids' Felix's fans against JYP Entertainment
Concerns extended beyond this project. Fans highlighted the absence of a verified Spotify artist profile for Felix, an issue that dates back to his first solo collaboration in 2022. They also pointed to delays in adding his track UNFAIR to official playlists, which hindered its performance on streaming charts.
Additionally, fans accused the agency of neglecting to share or repost the singer's solo achievements, such as his Marie Claire Korea cover in December.
Many compared the idol's situation to other Stray Kids members, observing discrepancies in how their collaborations and individual projects were promoted. The lack of official articles, social media reposts, and recognition of the idol's contributions led fans to demand immediate action.
Meanwhile, ReawakeR is the opening track for the second season of the anime Solo Leveling. ReawakeR, composed by renowned musician Hiroyuki Sawano, blends rock and electronic elements, pairing LiSA’s dynamic vocals with Felix’s distinctive rap.
While the track has garnered praise, fans criticized JYP Entertainment for failing to maximize its reach. They pointed out that the label had not shared sufficient promotional materials or created meaningful visibility for the collaboration.