BTS’ j-hope stole the spotlight at the latest Louis Vuitton Fall-Winter Men’s Fashion Show, held on January 21, 2025. His presence not only drew hundreds of fans eager to catch a glimpse of him but also garnered special attention from the brand's top dignitaries.
The idol shared the front row with designers Pharrell Williams and Nigo, as well as the CEO of Louis Vuitton. A particularly heartwarming moment unfolded when Pharrell and Nigo greeted the front-row guests, with Nigo sharing a warm hug with the BTS star.
Fans were quick to dub j-hope as a “VIP among VIPs” for standing out even among the other high-profile attendees.
“The main character wherever he goes,” a fan wrote on X.
“His impact on fashion cannot be overstated - he's definitely making waves,” a fan commented.
“BORN TO BE A SUPERSTAR,” a fan stated.
Some others elaborated upon his "VIP" status.
“The VIP was VIPing hard yesterday,” a fan affirmed.
“J-Hope absolutely dominated the LV Show,” a fan exclaimed.
“This is what it means to be the main character,” another fan said.
j-hope interacts with various other stars at the Louis Vuitton fashion event
BTS' j-hope, who was announced as Louis Vuitton’s global ambassador in February 2023, returned to his ambassadorial role in style at the Fall-Winter Men’s Fashion Show in Paris on January 21, 2025. This partnership marked a continuation of BTS' earlier association with the brand, as the group had been ambassadors for Louis Vuitton in 2021.
Before he enlisted in the military in 2023, the K-pop idol participated in several campaigns for Louis Vuitton. His appearance at the recent event signaled his official return to the fashion world as he made a grand entrance in Louis Vuitton’s "Chic Collarless Cashmere Blend Damier Tweed." He completed the look with a hat and a bag.
Fans gathered in large numbers to catch a glimpse of him, with reports indicating that his entry garnered the loudest cheers among all celebrities present. Inside, j-hope made headlines for his interaction with rapper Travis Scott, sparking fan excitement and calls for a collaboration between the two.
During the show, the BTS member was seated in the front row among Louis Vuitton CEO Pietro Beccari and his wife, as well as LVMH Chairman Bernard Arnault and his wife. The designers of the collection, Pharrell Williams and Nigo, personally greeted him.
Other notable attendees included Jackson Wang and BamBam of GOT7, actor Gong Yoo, Indian-Canadian singer AP Dhillon, Bradley Cooper, Idris Elba, and J Balvin.