“Unparalleled influence”- Fans celebrate as BTS is named Representative Brands of Korean Wave by BRANDSTARS for the 7th consecutive year

BTS has been honored as the Representative Brand of the Korean (Hallyu) Wave for 2024 by BRANDSTARS, as announced on December 26, 2024. This marks the group’s incredible achievement of securing this title for the seventh consecutive year. BRANDSTARS is a firm that compiles an annual list recognizing brands, artists, and entities that have significantly contributed to promoting Korean culture (Hallyu) globally.

A fan on X called this:

"Unparalleled influence."

For seven years running, the septet has been part of the list, establishing their position as the most impactful ambassadors of the Hallyu Wave worldwide. Fans are celebrating this milestone with immense pride, especially as it comes during the group’s hiatus. Across social media, ARMYs are expressing their joy, emphasizing their global influence.

"While on hiatus," a fan remarked.

"BTS being a brand in addition to being a band," a fan coining the group as a brand.

"The group continues to dominate the global stage, solidifying their place as the face of Hallyu year after year! 7 consecutive years? True legends!" a fan exclaimed.

Fans expressed their pride over the group's influence in their creative and enthusiastic words:

"For Asia man we PAVED THE WAY," a fan coined RM's song lyric as a compliment.

"This remarkable achievement is a testament to BTS's innovative spirit, creative genius, and tireless dedication to their craft. From topping charts and breaking records to inspiring social change and promoting cultural understanding, BTS has redefined the possibilities of K-pop and Korean culture worldwide," a fan wrote.

"That’s why they're called a phenomenon for a reason!" a fan commended.

---

BTS and Rosé's APT. are the only K-entertainment brands on the BRANDSTARS year-end list

The Representative Brands of Korean Wave by BRANDSTARS is an annual list that highlights top brands, celebrities, and cultural content associated with the Korean Wave (Hallyu). Organized by BRANDSTARS, a Korean brand evaluation agency, the selection process involves analyzing data related to brand reputation, consumer preferences, and global influence. The results aim to showcase the most prominent names and entities driving the Korean Wave across the globe.

A recent ranking across various sectors, including beauty, fashion, entertainment, and technology, has revealed some interesting insights.

BTS has been part of this ranking since 2018. This achievement holds even more significance this year as the group is currently on hiatus and hasn't released any new group music.

Some of the other notable companies featured in the ranking include Sulwhasoo, Bacchus, Orion, OLIVE YOUNG, IONIQ, bibigo, Jeju tourism, Samsung Galaxy Z Fold6, and more. The song APT. by Rosé of BLACKPINK and Bruno Mars has also secured a spot on the list.