“V is a brand, a lifestyle”— Fans react to BTS’ Taehyung’s new project ‘Rêve’ and its creative mention of the letter ‘V’

On January 12, 2025, BTS’ Taehyung announced an exciting new project titled “Rêve,” which is the French word for "dream." Fans were particularly captivated by the clever inclusion of the letter "V" in the title, linking it to his stage name. This subtle yet meaningful detail has garnered admiration for his attention to personal branding.

Taehyung has a history of creatively incorporating the letter "V" into his solo endeavors, making each project distinctly his own. While specific details about Rêve have not yet been revealed, speculation is already running high among fans. Based on the French text on the released cover and the imagery displayed, many believe this project is likely to be a photo-book showcasing moments from his time in Paris.

The calligraphic design and intriguing title have led to a wave of appreciation online, with one fan on X commenting:

"V is a brand, a lifestyle"

Other fans shared similar sentiments and praised the idol.

“He’s making impact with his single letter name,” a fan said.

“He managed to create his own brand,” another fan stated.

“The way his brand is branding without even trying to brand!!” an X user creatively wrote.

“This gives such a continuity for all of his projects, no matter what field it is,” a fan remarked regarding the consistent V alphabet’s usage.

Some other fans creatively wrote,

“I love his mind.” an individual expressed.

“V is a luxurious brand, a high standard lifestyle,” a fan coined.

“The impact and 'V' is a powerful brand itself. remarkable and impaccable one letter indeed,” another fan remarked.

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BTS’ Taehyung revives “Vante” persona with announcement of new project “Rêve”

BTS’ Taehyung, also known as V, has once again delighted his followers with the announcement of his latest project, Rêve. Fans believe that the name aligns with his artistic French persona, “Vante,” which is reportedly inspired by the renowned artist Van Gogh. This revival of his creative identity has been embraced by fans, as it is closely tied to art and photography.

Taehyung’s connection to Paris has been a recurring theme in his solo ventures. The BTS star has visited the French capital several times, often for professional commitments.

In 2023 alone, he attended Paris Fashion Week in March, participated in a Vogue Korea photoshoot in April, and graced the CELINE Men’s Summer 2023 Fashion Show alongside BLACKPINK’s Lisa and actor Park Bo-gum. Each visit was marked by an outpouring of photos and updates shared with fans.

Fans speculate that Rêve could be a photo book capturing these moments from Paris before he enlisted in the military in December 2023. The project’s cover adds to the intrigue with its evocative text:

"That feeling of freedom I felt in Paris, the instant beauty. A dreamy scene seen through the eyes of V."

Taehyung’s artistic projects often feature the clever integration of his stage name, “V,” and this new project is no exception. This creative signature has appeared in various works, including the logo for his solo album Layover, styled as Layo(V)er, and his single FRI(END)S, which featured a circled V as a copyright mark.

Even in promotional campaigns like Compose Coffee, slogans highlighted the letter V in unique ways. Similarly, during a photoshoot for Vogue Magazine, the brand emphasized the “V” in its name, celebrating Taehyung’s connection to the project.

The pre-order for Rêve is set to begin on January 14, with its official release scheduled for February 3, 2025. Although BigHit Music has not yet confirmed the project’s nature, fans eagerly anticipate an interesting visual creation. With its dreamy concept and ties to Taehyung’s Parisian adventures, Rêve has left fans excited for what lies ahead.