"VISUAL OF THE CENTURY" - Fans go gaga over Stray Kids’ Felix’s new ELLE KOREA pictorial

Stray Kids’ Felix unveiled a new campaign in collaboration with Louis Vuitton with a photoshoot with ELLE Korea on October 23, 2024. The K-pop star, who is Louis Vuitton's global ambassador, shared the pictures of his photoshoot on social media, leading fans to excitedly praise him.

Titled THE NOW, the campaign will feature in ELLE Korea's November 2024 issue. It also features an exclusive interview with Felix, teasers of which have already created a buzz among fans.

Fans took to Instagram and X to praise the Stray Kids member and the photo shoot, with many claiming that the singer had the "visual of the century."

Many said that he was the "epitome of beauty," with some calling his beauty ethereal.

“If there is a next life, I want to be born with his face, even though I'm not a fan, I'm amazed," a non-fan expressed.

"Felix for elle korea is the epitome of beauty," a fan said.

"He belongs in a fairytale," a fan stated.

"His charm and style really shine through. Can't wait to see more from him," a fan exclaimed.

"The visuals are unreal!" another fan exclaimed.

"Pretty sure if you look up the definition of ethereal in the dictionary it’s just a photo of him," a fan creatively said.

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Stray Kids' Felix reveals an edgy new campaign with ELLE Korea x Louis Vuitton via his Instagram

A collaboration between Stray Kids' Felix and ELLE Korea was teased through a video featuring three other ambassadors on October 15, 2024. The Stray Kids band member was dressed in Louis Vuitton, and fans immediately recognized him.

They initially speculated about his identity, and it was confirmed on October 23, when the idol released a series of 10 photos. The photos showcased the star in Louis Vuitton outfits, and in the caption, he thanked the brand's creative director, Nicolas Ghesquière.

The first image shows the Stray Kids' member in a sleeveless Louis Vuitton sleeveless trunk monogram shirt and shows his side profile. The second features him holding his ring-covered fingers in front of his face. In another, he wears a plain white T-shirt, holding his body in a contemplative pose. Meanwhile, the fourth image captures him through an object, with only one eye visible as he places his hands over his brow.

Felix is wearing a white blazer as he is seated sideways in the next image, his hair framing his face. In the next image, he is seen posing with ice sculptures. One of the images shows his hair tied back, and he’s dressed in a black leather top. The final image shows the K-pop idols in a full-body shot, showcasing the same white T-shirt as before.

The collaboration earned attention from key figures, including Louis Vuitton’s PR and celebrity manager, ELLE Korea's fashion editor, and Vietnamese singer Tóc Tiên. All three of them shared Felix's pictures on Instagram.

Beyond fashion, the star is known for his philanthropic efforts. In February 2024, during vacation, he volunteered with UNICEF in Laos. He was also named a UNICEF Korea Goodwill Ambassador. When asked about the source of his passion for giving back, the singer responded,

"I still think there’s a lot I don’t know about the world... I want to learn more and work harder for these causes in the future."

Felix’s fans admire him not only for his beauty and fashion but also for his generosity and commitment to making a difference.