On July 16, 2024, BTS' Park Jimin dropped the WHO MV teaser on HYBE Labels' official YouTube channel. The song is the title track from his upcoming second solo album, MUSE, which will be released on July 19, 2024. The album consists of seven tracks, including two pre-released singles, Closer Than This and Smeraldo Garden Marching Band (Feat. LOCO).
The WHO MV teaser showcased Jimin as he strolled down a dimly lit alleyway, sporting a leather jacket, jeans, and a gray buttoned t-shirt. A guitar-tune-infused background soundtrack began to play as the teaser also featured a variety of stores lined up across the street with neon-lit signboards. Jimin's vocals concluded the teaser with the line, "Who is my heart waiting for."
Fans went into an online meltdown after listening to the upcoming title track's teaser. They also speculated that the neon-lit signboards, such as "Slow Dance Records," "Closer," and "Ryan Vintage Clothing," hinted at collaborations and Easter eggs from MUSE. One fan wrote on X,
"Slow dance records and closer...We love some easter eggs."
BTS ARMY flooded social media with praise for the latest teaser and expressed their enthusiasm over the album's impending release on July 19.
"THIS IS HOW THE TEASER OF THE SOTY SOUNDS LIKE," one fan wrote.
"Jimin's voice is the prettiest sound I've ever heard, it's so good. "WHO" is gonna be so amazing omg," another fan said.
"Honestly I cant stop listening this already *who is my heart Waiting for*," another fan commented.
Others lauded his outfit choice and the song's melody. Additionally, several fans believe that the teaser revealed Ryan Tedder of One Republic's participation with MUSE and the concept album.
"Ryan Tedder or something similar was credited in Be Mine...Slow Dance and Closer are already known tracks... Bliss sounds in line with the album concept," one fan added.
"Now it's time to change my call ringtone since face it was like crazy but now who is going to take place," another fan said.
"THE LEATHER JACKET, THE COLARED SHIRT TUCKED IN TO THIS DENIM PANTS PAIRED WITH THIS HAIR?!?!? IM DEAAAAD," one fan exclaimed.
Fans speculate that BTS Jimin's WHO MV teaser may contain spoilers from its upcoming release
The new WHO MV teaser showcased several shops with signboards titled "Slow Dance Records," "Closer," "Original Italian Pizza, "Bliss," and "Ryan Vintage Clothing." For the unversed, several rumors surfaced in 2023 about Ryan Tedder collaborating with the Like Crazy singer-songwriter for his second solo album.
Furthermore, One Republic frontman Ryan Tedder confirmed a collaboration with BTS' Jimin during the iHeart Jingle Ball in 2023. Tedder previously commented on a fan's tweet, stating that he had already finished writing and recording a song for Jimin. Some fans think that the song could be BE MINE from MUSE.
Meanwhile, some fans theorized that "Closer" could hint at the album's pre-released track, Closer Than This. The single was independently released on December 22, 2023, after Jimin's military enlistment, to show his gratitude and love towards his fans. "Slow Dance Records" could hint at the album's track, SLOW DANCE (Feat. Sofia Carson).
Others speculated that "Bliss" could link with MUSE's central concept, as the album will be released in two variants: Serenade and Blooming versions. On July 6, 2024, BIGHIT MUSIC released the concept photos of both versions on its official social media accounts. It also dropped a concept video clip of the Serenade version.
In other news, BTS' Jimin is currently serving in the South Korean military. The artist pre-recorded and pre-filmed his forthcoming album, MUSE, before he enlisted on December 12, 2023. He will return in June 2025 to resume group activities.