"We stand with you all" — BLACKPINK's Jennie shares heartfelt message and stands in solidarity with those affected by the LA wildfires

On January 11, 2025, BLACKPINK's Jennie shared a profound message via her label's (ODDATELLIER) social media regarding the LA wildfires. Her message of support resonated with her global fanbase, highlighting the importance of solidarity during times of crisis.

Her call to action encouraged fans to contribute to relief efforts through donations, raising awareness, or offering assistance to those in need. In her post, she wrote:

"Our hearts are broken for all those affected by the devastating wildfires in Los Angeles, a place so near and dear to our hearts. So many families, communities, and first responders are facing unimaginable challenges and losses right now. We stand with you all, and encourage everyone to lend a hand however they can. Please stay strong and take care of each other."

Since January 7, 2025, Los Angeles has been fighting one of the most devastating wildfires in its history, with flames consuming approximately 36,000 acres (about 145 square kilometers).

This area is equivalent to the total area of Miami and about 2.5 times the size of Manhattan, New York. The economic damage is expected to exceed $60 billion, making it potentially the worst wildfire in U.S. history.

The fires led to the destruction of thousands of structures and resulted in at least 24 fatalities, according to The Washington Post. More than 140,000 residents were forced to evacuate as the inferno spread rapidly, fueled by strong winds and dry conditions. Emergency responders faced immense challenges in containing the blaze and ensuring the safety of residents.

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BLACKPINK's Jennie's solo endeavors, setting her own company, and more

In December 2023, Jennie departed from YG Entertainment, her agency of over a decade, to establish her own company, ODD Atelier. This move marked a significant step in her career, granting her greater creative freedom and control over her projects.

In September 2024, Jennie signed a solo deal with Columbia Records, further solidifying her presence in the global music scene. She began teasing new music shortly thereafter, leading up to the release of her single, Mantra, on October 11, 2024.

The track, described as a blend of dance-pop, Miami bass, and R&B, received positive reviews for its empowering lyrics and vibrant production. It achieved commercial success, debuting at No. 98 on the Billboard Hot 100. It also debuted at No. 3 on the Billboard Global 200.

Meanwhile, Jennie became CHANEL's ambassador in 2017, representing Chanel Korea. Her role involves attending major fashion events, including Chanel's Spring-Summer 2025 show during Paris Fashion Week on October 1, 2024.

In addition to CHANEL, Jennie serves as a global ambassador for Calvin Klein. Additionally, she made her runway debut at Jacquemus' 15th anniversary "La Casa" cruise show in Capri, Italy. Closing the show, she wore a black backless dress, zebra-print double-heeled sandals, and carried a turquoise purse.

In the beauty sector, since 2019, the Mantra rapper has been the face of Hera, a South Korean luxury beauty brand. Her collaboration with Gentle Monster, a South Korean luxury eyewear brand, led to the creation of a collection that reflects her unique style. The BLACKPINK star has also represented Tamburins, a South Korean skincare and fragrance brand known for its minimalist and chic products.

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In other news, BLACKPINK's Jennie also made her acting debut with the HBO Original series, The Idol, starring The Weeknd and Lily Rose Depp.