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HyunA's My Attitude Tour 2024, set to start on August 7 in Dallas, faced cancellations due to reported low ticket sales. Netizens noticed on Ticketmaster that five out of her seven US concerts were canceled, and the remaining two shows also had poor sales reportedly.
There is speculation that the entire tour might get canceled. Many believe this backlash is due to her recent marriage announcement.
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On July 8, 2024, the idol shared that she would be marrying the former BEAST member, Jun-hyung. While marriage announcements are usually celebrated by netizens, the backlash she faced was due to Jun-hyun's involvement in the Burning Sun scandal.
For those unversed, the Burning Sun scandal revolves around people who were involved in illegal activities such as abusing, harassing, and taking non-consensual videos of women at the Burning Sun bar opened in Gangnam by the former BIGBANG member, Seungri.
About the feminist icon and K-pop soloist, HyunA's downfall
HyunA began her K-pop career at 14 with Wonder Girls but left due to health issues. She returned with 4Minute and later started a successful solo career, releasing tracks that promoted women's empowerment. Her bold fashion and free-spirited personality earned her the title of feminist icon and a strong fan base. However, this support largely shifted in January 2024.
This was when she posted a picture of her and Jun-hyung walking on a beach, which led to many presuming that the two were dating. Though most dating scandals come with their own kind of backlash, the reason behind many's disapproval of HyunA and Jun-hyung's relationship was due to the latter's involvement in the Burning Sun scandal.
The scandal was known to involve several Korean celebrities who abused and harassed women through a bar established by former BIGBANG's Seungri in Gangnam called Burning Sun. Jun-hyung was one among the several exposed celebrities. He admitted to watching illegally shot s*x videos that were sent in a group chat maintained by those involved in the controversy.
The videos were of those women who were abused and harassed by the men of the Burning Sun scandal. While Jun-hyung, despite his ongoing career, has continued to receive criticism from netizens, HyunA has also been receiving the same due to her recent association with him.
When fans learned about their relationship, they felt betrayed by the artist and were shocked to see her stand in contrary to her label as a feminist icon. With their recent marriage announcement, which was made on July 8, 2024, matters grew worse for the idol, resulting in poor concert sales and other kinds of backlash.
