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LANEIGE announced BTS' Kim Seokjin as their first male global ambassador on October 1, 2024. The South Korean beauty brand posted a clip on its official X account, introducing the Grammy-nominated musician as their new face. He was also introduced as the face of LANEIGE's bestselling Cream Skin 2-in-1 toner and moisturizer campaign.
WWD reported that the BTS sensation expressed his delight in becoming LANEIGE's first male global ambassador and said,
"I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige and eager to share what we have in store."
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Fans already knew about the BTS idol's ambassadorship days ahead of the brand's official announcement when LANEIGE uploaded a picture of his back and hands. The latest news was met with equal enthusiasm as the BTS ARMY praised the idol's visuals. One fan wrote on X,
"Omg he’s STUNNING!!! I can’t wait to try this. Perfect for the coming colder months!! What a JIN-IUS partnership."
Others were impressed by the unique wordplay for "Genius" as "JIN-IUS" used by LANEIGE for their recent campaign.
"He's the most perfect celebrity for Laneige! Great choice of an ambassador," one fan wrote.
"‘jin-ius’ yeah this whole marketing campaign is chefs kiss," another fan wrote.
"Such a Jin-ius move, Laneige!" another fan added.
Some fans also stated that the BTS idol was giving off "main lead vibes" in the campaign pictures and clip and should be cast for a K-drama soon.
"He's giving off main lead vibes now cast him in a drama quick," one fan demanded.
"The most insane face card in the industry cause who looks like that.." another fan added.
"He is so perfect for Laneige, his perfect skin and his bright personality just match," one fan commented.
More about BTS' Jin's latest brand deals
The Grammy-nominated South Korean musician was discharged from the military on June 12, 2024. After that, he was announced as the first-ever global ambassador for the French luxury jewelry brand FRED in July. Following this, the K-pop sensation was made the new global ambassador for the Italian clothing luxury brand Gucci in August 2024.
With the latest LANEIGE deal, the BTS idol signed with three high-end brands within three months of his military discharge. Furthermore, he also carried the Olympic Flame as one of the torchbearers for the 2024 Paris Olympics Torch Relay on July 15, 2024.
Reportedly, the BTS idol is set to release his debut solo album by the end of 2024.
