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On Wednesday, November 13, the Republic of Korea Air Force released a community service campaign inspired by APT., the collaborative song by BLACKPINK's Rosé and Bruno Mars. Their official YouTube channel's video was titled, ALT. (translating to ALERT), was a parody of the recent collaboration.
While the video showcased the work, safety measures, and other information related to the Republic of Korea Air Force, it was edited into a montage of the song's parody. Upon watching the video, fans found the campaign both impressive and hilarious at the same time. They discussed the comical take on the campaign and the song APT.'s impact.
A fan highlighted the cultural impact and popularity of APT. and wrote:
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"This is what real impact looks like by the way, way more important than some mere streams"
"At this point, if anyone claims APT. isn’t a massive hit, they’ve clearly been living under a rock," said a fan on X
"HELLO??? APT IS REALLY THEIR NATIONAL ANTHEM LMAOO," commented a netizen
"Rosé got the Korean army joining and now she got the Air Force too," added another fan
More fans and netizens talked about how big of a deal it was for the song to be parodied by the South Korean government.
"Omg mind blowing this is really the next level," stated an X user
"We haven't seen anything like this since Gangnam Style," commented a fan on X
"people will definitely remember this. Millions of videos, strangers dancing on roads, infants singing along, elders having fun. This is IMPACT!!," added another user
All you need to know about BLACKPINK Rosé and Bruno Mars' recent collaboration, APT.
On October 18, BLACKPINK's Rosé and Bruno Mars released a collaborative song, APT. The song was inspired by the Korean drinking game, Apateu, which translates to Apartment. The song was released through The Black Label and Atlantic Records, Rosé and Bruno Mars' respective agencies.
It's also expected to stand as the lead single of the BLACKPINK member's upcoming solo debut album, Rosie. The album is scheduled to release on December 6, 2024. On the other hand, the collaborative song between Rosé and Bruno Mars has been the talk of the town ever since its release.
Several people, from K-pop fans to netizens from other parts of the world have been hooked on this song. People have been making trends, challenge videos, and similar content with the song, naturally making it a global sensation. Therefore, it has also broken a handful of records ever since its release.
The song's music video set the latest record as the fastest music video by a K-pop soloist to reach 300 million views on YouTube, which was previously held by PSY's iconic hit, Gentleman. The song also dethroned Taylor Swift and Post Malone's Fortnight as 2024's biggest male-female duet debut.
Additionally, the song also made Rosé the first Asian female artist to break into the Top 10 US iTunes with APT. debuting at number eight. As the song continues to increase its impact and influence across the world while also breaking impressive records, fans have been praising both artists for their collaboration.
