On July 15, 2024, Netflix officially announced that the smash hit time-travel and romance drama Lovely Runner will be released on the platform from August 1. Netflix captioned their post on X and Instagram:
"Some lovely Monday news: Lovely Runner is coming to Netflix on August 1."
It premiered on the domestic broadcasting channel Total Variety Network (tvN) from April 8 to May 28, 2024. The drama aired two weekly episodes each Monday and Tuesday at 20:50 pm KST and is available to stream on streaming platforms, including TVING, Rakuten Viki, Viu Originals, and others.
Byeon Woo-seok and Kim Hye-yoon's onscreen chemistry took the world by storm in Lovely Runner
The romance drama Lovely Runner depicts the exciting and thrilling time-skip journey of a passionate fangirl, Im Sol.
Im Sol returned 15 years earlier to her high school days following the demise of her favorite K-pop idol, Ryu Sun-jae, in the modern period.
However, in the present time, Im Sol was paralyzed due to an unfortunate accident and almost lost the will to live. But, it was Ryu Sun-jae who comforted Im Sol and gave her new hope to live.
Hence, as the female lead went back in time, she decided to change everything and provide a better future for her idol.
Byeon Woo-seok and Kim Hye-yoon chronicled the characters of Ryu Sun-jae and Im Sol, respectively.
When the drama aired, Byeon Woo-seok and Kim Hye-yoon took the world by storm with their onscreen chemistry as the fans could not stop swooning over their heart-fluttering and romantic moments in the series.
The drama Lovely Runner was so popular that it hit No.1 in viewership ratings in a total of 130 regions in its sixth week of broadcast, according to the streaming platform Rakuten Viki.
It hit the No.1 ranking for six consecutive weeks in 109 countries, including the United States, Mexico, Canada, and other countries.
Subsequently, a representative from the Rakuten Viki stated to the outlet Sports Seoul on May 23, 2024, that the drama broke its own record for the number of weekly viewers in North America every week and recorded the highest weekly viewership among the 2024 shows.
According to Hankyung media outlet, due to the craze of Lovely Runner, the streaming platform TVING surpassed Netflix's total usage time in history.
As per the big data analysis platform Mobile Index, the total usage time for TVING as of May 28, 2024, was 2,501,010 hours, in comparison to Netflix's usage time, which stood at 2,408,179 hours.
TVING ranked first at that time on OTT and beat the streaming giant service Netflix by 91,831 hours.
With the evident popularity of Lovely Runner, Netflix has finally decided to stream the hit drama on its platform, leaving the K-drama community proud and ecstatic.