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On July 22, 2024, BIGHIT MUSIC kicked off a week-long pop-up event for Jimin's “MUSE” Smeraldo Garden at 24 Gwangpyeong-ro 34-gil, Gangnam-gu, Seoul. This special event, running from July 22 to July 28, 2024, celebrates Jimin's second solo album, MUSE.
As fans began to visit the pop-up, pictures and videos of the beautifully themed venue started circulating online. The pop-up event's theme was heavily inspired by the album's pre-release track, "Smeraldo Garden Marching Band."
The decorations, featuring white, blue, and yellow hues inspired by the album, are meant to create an immersive experience for attendees and add to the excitement and anticipation surrounding the artist's latest release.
A user on X, @PJM_data, reposted some pictures and expressed their desire to attend the event in person. They wrote:
Trending
"We wish we could be there!"
The event features a wall where fans can leave messages for the Serendipity singer. The wall is adorned with lyrics from the tracks displayed in neon signs similar to those in the music video for the title track, Who. Others who could not attend the event in person and saw the venue pictures online also wished they could be a part of such an event.
"I wanna make my own Muse bracelet too!", a user commented.
"I AM JEALOUS, but they deserve it," another user wrote.
"So beautiful like a fairytale. So very Jimin", another fan commented.
Attendees also observed blue roses, reminiscent of the Smeraldo from BTS' fictional storyline. A fan wrote,
"We are loving those blue roses reminiscent of Smeraldo flowers!"
"Beautiful album display at the Muse pop-up," another fan commented.
Meanwhile, fans discussed the BTS member's popularity after seeing the long queues outside the pop-up store in photos that appeared online.
"The line for the Smeraldo Garden pop up event, even rain is pouring army's didn't leave their lines, the support they give to our jiminie," a fan wrote.
"The line to enter Jimin's 'Smeraldo Garden' Pop-up event is crazy. Truly Korea's it Boy!!, a user commented.
More about Jimin “MUSE” Smeraldo Garden
The BTS Jimin “MUSE” Smeraldo Garden pop-up event will be open daily from July 22, 2024, to July 28, 2024, with operating hours from 11 AM to 8 PM KST. Located at 24 Gwangpyeong-ro 34-gil, Gangnam-gu, Seoul (1F-3F), the pop-up will also feature a special “ARMY DAY” on Thursday, July 25, 2024, exclusively for ARMY MEMBERSHIP holders.
As per the Weverse notice, entry to this special event will be limited to individuals chosen via a separate raffle, as detailed in the announcement. Visitors will have the opportunity to indulge in a dedicated space featuring exclusive “MUSE”-themed beverages and treats, with menu details provided on-site.
Additionally, the pop-up will include a dedicated photo zone and a range of interactive experiences themed around the album, allowing fans and visitors to fully immerse themselves in the concept.
Although the BTS member is currently fulfilling his mandatory military service, his fans continue to line up for his events to show support for his second solo album, which was released on July 19, 2024.
