“Worldwide Handsome’s impact”— Fans react as BTS' Jin’s campaign with Laneige's ‘Cream Skin’ tops sales rankings at Olive Young for all ages & genders

On Wednesday, October 2, 2024, Star News reported that Laneige Cream Skin 2-in-1 toner and moisturizer, recently endorsed by BTS' Jin, ranked first in the sales ranking of all genders and all ages—10s, 20s, 30s, 40s, and older— in the Olive Young retail chain. For the uninformed, Olive Young is considered Korea's No. 1 drugstore chain.

The latest report of sales rankings seemed to impress Jin’s fans. Therefore, fans took to social media with their praises for the K-pop idol. Expressing this sentiment, one user on X commented:

“Worldwide Handsome’s impacttt”

Many other fans shared their reactions online to Jin's latest achievement. One of the singer's fans remarked about his impressive selling power.

“'re-purchase' means people are buying again and again, right? AS EXPECTED FROM JIN,” a fan commented.

“ARMY knows...People know...Laneige knows! WORLDWIDE HANDSOME #Jin 's selling power is superb!,” wrote an X user.

“Nails it each and every time,” a fan on X commented.

While one fan said that BTS' Jin has gorgeous skin, another shared that they need to order each item from the Jin x Laneige new line.

“looking at his gorgeous skin, obviously its gonna get people buying,” remarked another fan.

“time to order every product from the new line,” wrote another user on X.

“King of Global Ambassadorship. Kim Seokjin BTS Jin. Congratulations Laneige for winning Jin to be your Global Ambassador,” commented another admirer.

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BTS' Jin was appointed as Laneige’s global brand ambassador on October 1

On September 27, the official X page of Laneige shared the initial teaser of its new global ambassador without revealing the face of the BTS member. Following this, on October 1, Kim Seokjin was introduced as Laneige's first male global ambassador. The Korean beauty label shared this news via a video post on their official X account.

Additionally, BTS’ Jin was presented as the face of the Cream Skin 2-in-1 toner and moisturizer campaign by Laneige. The K-pop idol commented on his latest association with the beauty brand, as reported by WWD.

"I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige and eager to share what we have in store," he said.

The beauty brand is currently offering Kim Seokjin-endorsed Cream Skin products with limited edition mini photobooks via Olive Young’s website for its online store.

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Other post-military engagements of BTS' Jin

The Epiphany vocalist was released from military duty on June 12, 2024. Subsequently, he was appointed as the first global ambassador for the French high-end jewelry house FRED in July. Subsequently, the K-pop celebrity was appointed the new global ambassador for the Italian fashion business Gucci in August 2024.

The BTS member has inked deals with three luxury labels in the three months following his military discharge, the most recent being Laneige.

Moreover, BTS' Jin is also making headlines with his ongoing fun vlog series, RUN JIN. The episodes of this series are released every Tuesday via BANGTAN TV’s official YouTube channel.