"You can't buy this kind of honor"— ARMY reacts as BTS Jungkook's 'GOLDEN: The Moments Exhibition' gets sponsored by South Korean government

On July 23, 2024, BIGHIT MUSIC announced hosting BTS Jungkook's 'GOLDEN: The Moments Exhibition' at HYBE INSIGHT. Fans were quick to notice that the upcoming exhibition is sponsored by the South Korean government. The event will begin on August 30, 2024, and tickets will go on sale on the Interpark Ticket website on July 30 at 11 AM (KST).

The exhibition is set to be held at Le Meridien Moxy hotel in Myeong-dong, central Seoul, from Aug. 30 to Sept. 22. It is organized by BIGHIT MUSIC and hosted by the label's parent company, HYBE Corporation. Additionally, the label partnered with SAMSUNG Music Frame.

What caught the fans' attention was that the 'GOLDEN: The Moments Exhibition' is sponsored by the South Korean government's Seoul Jung-gu Office.

The news went viral online as BTS ARMY felt honored to see the South Korean government showing its support for the Standing Next To You singer. One fan wrote on X,

"You can't buy this kind of honor!! Jungkook - Pride of South Korea. And they added his logo too yayyyh"

The rest of the BTS ARMY rejoiced as well as they flooded social media with their tweets. They highlighted that the BTS idol's album logo was being used in his upcoming exhibition and expressed their happiness.

"They knows Jungkook’s untouchable global impact," one fan wrote.

"Jk having bigtime sponsors like tsx, xbox, hilton, ck, godiva & now samsung & the seoul jung-gu office. company be lining up to sponsor him, his impact is indeed insane," another fan added.

"For anyone doubting Jungkook's Solo ambitions, his career or his artistic vision. - This is a reminder. "Golden" was just a beginning. His LOGO is the answer to every question. As Jungkook said: Trust me. Let's never ever forget that," another fan said.

Admirers also praised the K-pop sensation for his influence on the world stage and his ability to get the government's support.

"Seeing Jungkook's brand makes me so excited for the future, remember,guys, Jungkook knows what he's doing, I trust him," one fan commented.

"He’s global wish one day it can expand to other parts of the world," another fan wrote.

"To be one of the soldiers inside JK’s camp. See him do drills and have lunch while golden boy is celebrated even by govt outside. I cant wait for him to finish his MS and do amazing global thingz," one fan remarked.

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More about BTS Jungkook's solo endeavors

The youngest member of BTS released his debut solo album, GOLDEN, on November 3, 2023. The album consisted of 11 tracks co-written and produced by Western artists such as Ed Sheeran, Shawn, Mendes, and more.

The album's pre-release track, SEVEN (feat. Latto), debuted at No. 1 on the Billboard Hot 100 and maintained its place for seven straight weeks. The song also entered No. 1 on the Billboard Global 200 and Global 200 Excl. US charts.

Furthermore, his album's second pre-release track, 3D (feat. Jack Harlow) also debuted at No. 1 on the Billboard Global Excl. U.S. chart, making him the first and only Korean soloist to debut two songs at the top of both music charts.

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Currently, the Standing Next To You singer is serving in the South Korean military to fulfill his mandatory service of 18 months. He enlisted on December 12, 2023, and will return in June 2025 with his bandmates to resume group activities.

Meanwhile, the BTS idol is set to release his travel show with Jimin on Disney+. The show is titled Are You Sure? and will have 8 episodes. The first two episodes will be released on August 8, 2024.