'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
On July 6, 2024, KST, Dior made a post on X allegedly announcing actor Kim Ji-won as the brand's House Ambassador, with a picture from her appearance at the opening of the Diamond Towers Dior boutique in Taipei, Taiwan. The actor was seen in a sleek black dress, carrying a dragonfly-studded Lady Dior bag by Maria Grazia Chiuri.
While her attendance itself was drawing mass attention, the official announcement by the luxury fashion house further stirred anticipation among fans, who wondered if a collaboration was underway. But as the post gained likes and reactions, fans were disheartened to notice that about half an hour later, the post was edited, retracting the "House Ambassador" title. Not long after, the entire post was deleted and replaced by a revised post, adding to the heartbreak and confusion of fans.
Trending
As it was supposed that the previous post was a misannouncement, the new update read:
"The picture of elegance, "Queen of Tears" actress Jiwon Kim attends the grand opening of the House's new Diamond Towers boutique in Taipei, wearing a Dior black asymmetrical dress by Maria Grazia Chiuri."
The French fashion house even disabled comments on the new post, seemingly to avoid criticism. However, fans who expected to see her among other famous Dior ambassadors like BLACKPINK's Jisoo, BTS' Jimin, NewJeans' Haerin, and more, took to their X handles to voice their disappointment upon this turn of events. Here's what one stated,
"you gotta make up your mind"
Meanwhile, other Kim Ji-won fans commented that it was "confusing" for them to keep up with the changes.
"Omg! They keep on revising it, deleting then reposting… then now another one! Wth!! Dior is going crazy with their posts hahahaha. They’re confusing us… they’re playing with us! Hahaha," wrote a fan on X.
"r u kidding? keep deleting and reposting, adding title randomly and then editing it? Is the Dior way of doing things? this inconsistency reflects poorly on the brand’s professionalism and attention to detail," read another post.
Here's what some others had to say:
"was supposed to rt the new jiwon dior tweet but they deleted it again lmao what's going on," commented a netizen.
"the fourth time they posted this including the editing part and im still here eating it up by engaging, only for jiwon. go queen go," an X-user stated.
"Dior if i catch you," shared another fan.
Seeing Kim Ji-won's growing engagements with the label, fans are holding on to hopes of seeing her as a brand ambassador for Dior someday.
Updates on Kim Ji-won's first fan meet tour and recent brand collaborations
The My Liberation Notes actor is currently juggling a busy schedule with her first-ever fan meet tour since her debut in full swing and more. As of July 1, she was dubbed global brand ambassador for the Korean luxury skincare brand The Whoo, adding to her growing list of ambassadorships.
The brand chose Kim Ji-won owing to her charming, urban, lively image and worldwide popularity which blends seamlessly with The Whoo's ideals and brand history.
As reported by the South Korean publication NewsLock, a spokesperson from the skincare label further stated:
"Many people will be positively influenced by Kim Ji-won, who is pioneering her own life with her own aura. We will continue to work with Kim Ji-won on various global campaigns to expand our customer base and create differentiated customer experiences that can strengthen our brand competitiveness." (translated by Google)
Kim Ji-won also recently appeared on Vogue Korea's Digital Edition Covers in June, as the face of BVGLARI Perfume's latest Allegra Chill & Sole campaign. At the same time, the 31-year-old is already the Brand Ambassador for BVLGARI and also endorses the Italian luxury fashion house's jewelry.
She was also named the new model for Chum Churum Soju this March, apart from her team-ups with JW Pharmaceutical's Frenz Eye Drop and Hanwha General Insurance, among others.
Furthermore, the HighZium Studio actor commenced her Asia-wide Be My One fan meet tour on June 22 and 23 in Seoul. Her future stops include the following places for meet-and-greets with her fans.
- Tokyo, Japan - July 10
- Taipei, Taiwan - July 21
- Manila, Philippines - August 3
- Macau - August 17
- Bangkok, Thailand - August 24
- Jakarta, Indonesia - August 31
Kim Ji-won, as of July 7, is in Osaka, Japan on her 2024 fan tour at the NHK Osaka Hall. She was seen singing the viral Nonoka Murakata song on the stage, playing the ukulele, posing for pictures, and talking to fans.
