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On September 22, 2024, BTS' Jin took to Instagram to share the latest images from the Milan Fashion Week, sending fans into a frenzy. The male artist attended the Gucci Spring/Summer 2025 show at the Milan Fashion Week on September 20, 2024.
For the event, the male artist wore a knitted maroon and orange color sweater styled with brown tailored pants, which were buckled using a black Horsebit belt and loafers. He accessorized with two silver necklaces.
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Subsequently, Jin shared photos from Gucci's after-party, where he posed with a wine glass as a prop on a terrace. For this occasion, he wore a patterned black shirt styled with brown tailored pants and black loafers. He complemented his look with a silver necklace.
Soon after, BTS' Jin's latest Instagram post went viral on social media, and fans could not stop swooning over the idol's after-party look. Naturally, an X user tweeted:
"SEOKJIN YOU'RE UNREAL!!!"
The fandom weaved a plethora of compliments for BTS' Jin and referred to him as "the face of Gucci."
"I would be climbing over people to take a photo with him.. my handsome lonely man," a fan reacted.
"He is so handsome and suave with his wine glass!" one fan shared.
"Kim Seokjin, the face of Gucci," an X user commented.
ARMYs continued to shower praises about the minute details they observed in BTS' Jin's latest Instagram update.
"God Made Seokjin so world could see True Beauty in its Purest Form," a fan reacted.
"HIS POSE HIS GAZE THE WAY HE IS HOLDING THAT GLASS & THEN HOW I'M SUPPOSED TO STAY SANE HAVE SOME MERCY SIR," an X user commented.
"ABSOLUTELY ATE SO HARD AND LEFT NO CRUMBS," another user mentioned.
BTS' Jin became most mentioned celebrity at Milan Fashion Week
According to data published by the analysis insight platform Sprinklr, BTS' Jin was the most mentioned celebrity at the Milan Fashion Week as the representative of the Italian luxury fashion house Gucci. The idol recorded 4,756,543 mentions and tags on social media. Meanwhile, the brand achieved an overall 3,183,785 mentions.
Earlier, the male artist was announced as the global ambassador for the brand by the creative director Sabato De Sarno on August 8, 2024. He captioned the social media post:
"I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simple unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him."
In recent news, BTS' Jin has made multiple appearances on South Korean variety shows, including Half-Star Hotel in Lost Island and I LOVE Everyone's Zoo. He also launched his solo program titled Run Kim Seokjin.
