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On January 13, 2024, the South Korean K-pop group IVE released the Rebel Heart music video through Starship's official YouTube channel, leaving the fandom proud. The three-minute and thirteen-second MV featured the members going against society and encouraging self-love. It conveyed to the viewers to stay true to themselves despite challenging circumstances.
According to The Korea Times, Starship Entertainment has described Rebel Heart as:
"A portrayal of solidarity among rebels with different narratives. Through Rebel Heart, the group will once again present a new musical style born from their self-assurance."
Trending
Subsequently, the Rebel Heart music video circulated on social media and went viral among the K-pop community. The fandom could resonate with the lyrics and emotions conveyed by the MV. Excitedly, an X user tweeted:
"you will be forever a hitmaker."
The fandom opined that Rebel Heart was the best comeback music video of the band. They confessed that they could be seen and heard through their music. Meanwhile, the users also noted that the K-pop group continued to explore the concept of self-love.
"My girls you will ALWAYS be relevant to me... Their songs always make me feel seen and heard and embraced truly made for the girls who have yet to explore the depth of themselves and their full capacities to love and enjoy life thoroughly oh I love them so much," a fan reacted.
"THIS IS THEIR BEST COMEBACK AND VIDEO EVER I HAVE NO WORDS," a fan shared.
"Just watched the MV! I’m so glad the group and Starship didn’t join the trend of making tiktok music. Their music keeps being creative and artistic centered in an industry where everything is made to go viral. I want to point it out and give them their flowers," a fan commented.
The internet users that Heart Rebel music video was perfect, and they were the masters of the final chorus.
"have outdone themselves once again!!!!! the song is absolutely perfection the mv is so amazing omg tell me why i cried watching the mv i just love being a girl i love girlhood," a user reacted.
"the masters of final chorus’ and this is just yet another addition just wow," a user shared.
"First thing first I LOVVVEEE how consistent they are with their self-love concept and the cinematography?? Perfect. The underlying messages implied?? GONG," a user mentioned.
More about IVE
The girl group has six members—Gaeul, An Yu-jin, Jang Won-young, Rei, Liz, and Leeseo. Formed by Starship Entertainment, they officially made their debut on December 1, 2021, with the single album Eleven. The record featured two tracks, Eleven and Take It.
Subsequently, the group released their first studio album, I've I've, on April 10, 2023, through Starship Entertainment. It featured eleven tracks—Blue Blood, I Am, Kitsch, Lips, Heroine, Mine, Hypnosis, Not Your Girl, Next Page, Cherish, and Shine with Me.
The sextet is slated to release the third extended play, Ive Empathy, on February 3, 2025, through Starship Entertainment. It is to be noted that Rebel Heart is the pre-release track of the upcoming record.
