'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wgARCAAGAAoDASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAAb/xAAVAQEBAAAAAAAAAAAAAAAAAAABAv/aAAwDAQACEAMQAAAAq7gl/8QAHxAAAQQBBQEAAAAAAAAAAAAAAgEDBAURAAYSEyIh/9oACAEBAAE/ACtLIYW9XYpw1k1L/VF7Y/gQwJrywXpcFqvarigRikxCcfVoVcNCxyLH1df/xAAVEQEBAAAAAAAAAAAAAAAAAAAAAf/aAAgBAgEBPwCP/8QAFREBAQAAAAAAAAAAAAAAAAAAAAH/2gAIAQMBAT8Ar//Z'%3E%3C/image%3E%3C/svg%3E)
Stray Kids’ Bang Chan has been confirmed as the new brand ambassador of the Italian fashion house Fendi. On January 16, 2025, the brand unveiled a pictorial featuring Chan, announcing him as their latest ambassador through their official social media pages.
The Stray Kids member also shared some behind-the-scenes photos from the pictorial shoot on his Instagram following the announcement. As per WWD, the ATE singer expressed his feelings on this collaboration, stating:
“I felt an immediate connection to Fendi with its creative and fun spirit; it is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special.”
Trending
Notably, the Korean-Australian musician was seen donning outfits by the brand at multiple events in 2024 before the announcement of his ambassadorship. The K-pop idol's fans, STAYs, have taken to social media to celebrate this milestone. One X user wrote:
“Congratulations Bang Chan on becoming the ambassador for Fendi! Your charisma and style will elevate the fashion world!”
Many fans flooded the internet praising Bang Chan.
“Anytime people try to drag skz, they get something good in return. Oh bangchan you'll always be famous,” a fan added.
“We’re so proud of Bang Chan. He’s gorgeous inside and out and will represent Fendi so unbelievably well!!!” a user stated.
Fans also voiced their pride after learning about the partnership between the brand and the Stray Kids member.
“Late to the party but bang chan and fendi!!! love when brands make smart moves. this is the perfect mashup,” a fan reacted.
“Proud of Bang Chan thank you Fendi for choosing him as your ambassador is a great guy leader kind amazing beautiful handsome good choice,” a user said.
“I'm so proud, CHRIS. WE'RE looking forward to everything that's coming with that announcement! Thank you, FENDI, for choosing him,” another fan reacted.
Stray Kids' fans showcased their enthusiasm in anticipation of Fendi's future plans.
“You care of our boy so well! Thank you so much, Fendi, for having him!! Hoping STAY makes you feel all the love and energy,” a user commented
“You made the right decision. We are unbelievably proud of Bang Chan.Can't wait for the things you have in plan for and with him. Thank you, Fendi,” another user commented.
“BANG CHAN OUT OF THE TRENCHES WE PRAYED FOR TIMES LIKE THESE MINE F*CKING BABY CONGRATULATIONS,” a fan said.
About Stray Kids’ Bang Chan's partnership with Fendi, previous collaborations, and more
In June 2024, Stray Kids' Bang Chan was spotted attending the menswear spring-summer 2025 collection show by Fendi in Milan, as per WWD. Besides the fashion show, the rapper also wore the brand's outfits at several concerts and shows.
The Stray Kids leader collaborated with the brand, showcasing its collection gracing the front page of the W Korea magazine's May 2024 issue. Furthermore, in 2024, the Chk Chk Boom singer wore Fendi outfits at the K-pop group's <dominATE> World Tour concert and other international music festivals.
As per WWD's report, Fendi is gearing up for a men's and women's fashion extravaganza, which will be unveiled in February during the Milan Fashion Week, marking the start of their 100th founding anniversary. However, whether Bang Chan will attend the upcoming Milan Fashion Week has not been confirmed.
