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BTS leader RM’s music video for LOST! earned international acclaim, marking a historic achievement for K-pop at the 2024 UK Music Video Awards (UKMVA). Held on October 24 (local time), the UKMVA recognized RM’s LOST! as the Best Alternative Video International. This made RM aka Kim Namjoon the first South Korean artist and K-pop soloist to receive an award from this renowned UK-based ceremony.
Fans erupted with joy as the news broke, celebrating RM’s historic win. One fan posted on X,
"Paved the way"
Trending
At the same award ceremony, the LOST! music video also won Best Production Design in a Video. Overjoyed fans flooded social media platform X to share their excitement as BTS' RM made history with dual wins at the 2024 UKMVAs.
"LOST and RPWP getting recognition from critics at international level musically and for their cinematography is my current favourite genre. Namjoon you deserved all these 💜🥳" claimed a fan.
"Namjoon doesn't stop winning awards with rpwp, I'm very happy that he's receiving the recognition he deserves 🤍" wrote another fan.
"I feel like we aren’t talking about how many awards this albums has collected. Likes it’s every day, and it’s so deserved because it was phenomenal from top to bottom" said one more fan.
"Wow!More Wins for our handsome Joonie💜. Two UKVMA awards!! Huge Congratulations to Joon & Team RM. No one can top this cinematic MV performance. The production design, Theme & idea were well organized & thought out. Joon is so brilliant❤️🔥💜. He knew exactly what he was doing🥰💜" commented this fan.
"CONGRATULATIONS RM" and "CONGRATULATIONS NAMJOON" started trending on X as fans inundated the platform with their celebratory messages.
"Whoaaah!!! Congratulations Team RM and CONGRATULATIONS Namjoon for the ingenious vision and on-point execution!" conveyed this fan.
"I love seeing what artists can do when given the financial support and the creative freedom. CONGRATULATIONS KIM NAMJOON" celebrated one fan.
"Congratulations Namjoon🎉Congratulations team RM🎉I'm so happy that the world that Namjoon created with team RM is being recognized." another fan commented.
"LOST IS SUCH A MASTERPIECE CONGRATULATIONS TO OUR BRILLIANT NAMJOON🥹💜" one more fan joined the celebration.
RM's LOST! music video makes history with dual wins at UK Music Video Awards
Previously, BTS leader RM's music video for LOST! had secured three nominations at the esteemed UK Music Video Awards 2024. This accomplishment establishes him as the most nominated K-pop soloist in the history of the awards.
His nominations have included categories such as Best Alternative Music Video International, Best Production Design in a Video, and Best Visual Effects in a Video. On October 24, the music video won two awards: Best Alternative Music Video International and Best Production Design in a Video.
RM released the music video for LOST! on May 24, 2024, through HYBE LABELS' official YouTube channel. This track serves as the lead single from his second full-length album, Right Place, Wrong Person. LOST! explores themes of confusion and emotional conflict, reflecting the experiences of people who often feel lost within their own minds.
The LOST! video takes viewers deep into RM’s psyche, portraying his struggle to break free from a nightmarish, run-down office and navigate a maze of thoughts. The storyline follows RM, also known as Kim Namjoon, who embarks on a journey to escape this confining space, ultimately finding a way out with the support of his friends.
French director Aube Perrie, renowned for his work with pop artist Harry Styles, led both writing and direction. Creative director San Yan oversaw the overall artistic direction.
The UKMVA, established in 2008, celebrates excellence in music video production across genres including Pop, R&B/Soul, and Dance. The Best Alternative Video category is judged on concept originality and its impact, while the Best Production Design category focuses on artistic merit. RM’s wins underscore his global influence as an artist and innovator in K-pop.
In addition to his UKMVA accolades, LOST! has been recognized at other major international awards. In August, the Berlin Commercial Awards honored the video in the Craft: Cinematography category, while the CICLOPE Festival in Germany awarded it Gold in Direction and Production Design, and Bronze in Cinematography and Color Grading.
As of this report, LOST! has amassed over an impressive 13 million (13,388,105) views on YouTube, a testament to its lasting impact and artistic reach worldwide.
Kim Namjoon is currently serving his mandatory military duty as a South Korean citizen. He began his service on December 11, 2023, alongside fellow BTS member Kim Taehyung. Assigned to the 15th Infantry Division, he is expected to complete his enlistment in 2025.
